Don’t forget about Weibo
With all the hype around WeChat these days, it’s easy to forget about Weibo, however do so at your peril, as there’s still plenty of life in the micro-messaging app. WeChat has captured the nation’s attention and screen time, with the average user spending more than one hour […]
The top Chinese social media apps for SME companies
Is it time for brands to stop trying to compete with all the noise on WeChat and Weibo and create strategic partnerships with smaller apps and social media platforms? The 846 million active users on WeChat are hard to ignore, but the costs required to stand out are making the […]
UMS delivers social media expertise at NZ-China business forum
Businesses should ensure they have robust long-term investment strategies for Chinese social media channels if they wish to be successful, according to UMS General Manager Jessica Miao. Miao was speaking on a panel at the South Island Lantern Business Forum in Christchurch, New Zealand, addressing the role social media […]
Behind the Great Firewall: Understanding China’s social media landscape
Every conversation about social media in China starts the same way. No Facebook. No YouTube. No Twitter. For many, China’s social media landscape is unfamiliar and disorientating, but what it lacks in familiarity it more than makes up for in size, scale, and opportunity. In the absence of the Facebook […]
Case Study: New Zealand Wins at Sina Travel Annual Awards
Arguably one of the most influential travel channels in China, Sina Travel has been steering Chinese tourists towards the best destinations, deals and travel operators for over 10 years and each year the channel celebrates the best in travel with an annual awards presentation. The prestigious awards are organized by […]
5 Ways to Market to the Chinese Tiger
Everyone wants to know how to succeed in marketing to the Chinese, and with Chinese consumer spending expected to triple to $6 trillion by 2020 (compared with flattening Western markets) as projected by Boston Consulting Group and reported in Jing Daily, it’s no wonder! But succeeding in China is not as […]