UMS Australia appoints Business Development Manager for growing Melbourne office
United Media Solution (UMS) has expanded its Business Development team, as it continues to grow its Melbourne office. Tang Yi joins as Business Development Manager, responsible for driving new business growth with Australian companies looking to target the China market. Yi will be based in UMS Melbourne office and […]
How brands can maximise Golden Week to target Chinese travellers abroad
As Golden Week approaches, masses of Chinese consumers are preparing to travel for the week-long holiday. With many of these high spending travellers expected to travel overseas to Australia, New Zealand and the UK, it presents huge opportunities for marketers. Savvy brands which leverage social media platforms with location-based marketing […]
Buying influence in China – A beginner’s guide to KOLs
There’s no denying the power and influence of China’s Key Opinion Leaders (KOLs). The combination of Chinese consumers distrust of advertising messages and their preference for word-of-mouth marketing, has created the perfect environment for KOLs to thrive. China’s KOLs have amassed huge power and influence in the market and […]
UMS appointed by Open Country Dairy to build its brands in China
United Media Solution (UMS), the leading Chinese digital marketing agency, has been appointed by Open Country Dairy to build its digital marketing presence in China. Open Country Dairy is the second largest exporter of whole milk powders, and one of New Zealand’s largest milk processors. The company has appointed […]
Rockit Global Limited appoints UMS as digital marketing partner
United Media Solution (UMS) has been appointed by Rockit Global Limited to build its digital marketing presence in China. Rockit Global Limited, a Hawkes Bay-based company that has the global rights to grow and sell the world’s first miniature apple, will work with UMS to continue to build its […]
Huge opportunities for health brands as Chinese get healthy and physical
Health awareness among Chinese consumers has been rising steadily for the last few years. As China’s middle classes have seen their disposable incomes increase in size, so too have their waistlines, leading to an increase in overweight people. A report by McKinsey revealed 30% of Chinese adults (or 320 […]
Are daigou short-changing Australian brands of long-term success in China?
The daigou market is booming in Australia as brands use these channels to sell their products to China’s big spending consumers, however, as more marketing spend goes to daigou, are Australian brands are forfeiting their future business in China? The appeal of daigou is easy to see. Organised individuals or […]
Magic (Ad) Moments – How to target incoming and local WeChat users in Aus & NZ
A lot of noise was made this month when WeChat announced it had ticked over the 1 billion monthly active user mark. This staggering number refers to WeChat’s global users, a growing number of which are located outside of China. While WeChat’s user base is still predominantly Chinese, it’s […]
UMS appoints Business Development Manager for new Melbourne office
United Media Solution (UMS) has expanded its Business Development team as it prepares for growth in the Australian market. Jo Ruo joins as Business Development Manager, responsible for driving new business growth with Australian companies looking to target the China market. Ruo will be based in UMS new […]
How to maximise your social media investment using the 3 C’s
Social media success in China can be an overwhelming, expensive and time-consuming investment. However, UMS has created some practical tips to help clients make the most of the social media investment. The key is using the 3 C’s: Community, Content & Commerce. Companies need to create and maintain […]