UMS and New Zealand Winegrowers lead digital solutions
As a digital transformation takes place in China’s marketplace, the need for innovative solutions has become more important than ever before. United Media Solution has been working with its clients to deliver these solutions and recently, has been able to create a game changing product for its new client, New […]
WeChat live streaming is here – Is your brand ready?
There is no question that over the past five years, live streaming in China’s online ecosystem has taken the market by storm, completely revolutionising the way people interact with brands, purchase products and discover new ones. This sales-boosting strategy has proven extremely effective on e-commerce sites for brands during the […]
China’s digital market in 2020 – consumers, content and trends
Jessica Miao, CEO of China digital marketing agency, United Media Solution, shares her thoughts on what trends companies can expect in China in 2020 and how they will shape the market. The recent outbreak of Coronavirus has already had a significant impact on 2020 and its effects on international […]
How Education New Zealand use digital solutions to build awareness, generate leads and drive engagement in China
Education New Zealand (ENZ), the government body responsible for developing and promoting New Zealand as an International Education destination, wanted to expand its reach into the valuable China market. With Chinese international students accounting for more than 30% of the total international students in New Zealand in 2018, and […]
Maximising Chinese long public holiday to target Chinese travellers abroad
The 7-day China National Day holiday, also known as “Golden Week” holiday is one of the biggest tourist seasons for Chinese people. According to the Ministry of Culture and Tourism, the number of outbound tourists exceeded 7 million during the National Day holiday. Chinese are increasingly choosing to travel […]
UMS joins China Path Podcast to discuss digital marketing in China
UMS CEO Jessica Miao has appeared on the China Path Podcast to discuss digital marketing and social media in China. The podcast, which is created by the Australia China Business Council, aims to provide China business advice to Australian businesses to help deepen their engagement with the country’s largest […]
Australian Wine festival – wine month campaign
Case Study: Wine Australia Project: Australian Wine Festival – Wine Month Campaign Wine Australia wanted to raise awareness among Chinese consumers about the high quality of Australian wines. To do this, the brand organized its first consumer facing wine event, partnering with premium offline retail stores throughout May […]
More than WeChat – Australian marketers need more education about China opportunities
WeChat continues to occupy Australian marketers’ attention and budgets when marketing to China, highlighting the need for greater education about the opportunities for targeting Chinese consumers. This was a finding from United Media Solution’s Digital Marketing Accelerator program conducted in partnership with the South Australian chapter of the Australian […]
UMS partners with New Zealand China Trade Association (NZCTA)
United Media Solution (UMS), New Zealand’s leading Chinese digital marketing agency, has become an official sponsor of New Zealand China Trade Association (NZCTA), New Zealand’s largest China focused organization promoting trade and business between the two countries. The move is a reflection of the strength and importance of New Zealand’s economic relationship with China and […]
How education institutes can target China’s lucrative audience of overseas students
Chinese students and their desire to study abroad is a major drawcard for Australian and New Zealand education institutes. In 2017, 608,400 Chinese students chose to study abroad, an increase of nearly 12% over the previous year, with the majority of those students self-paying for the experience. For Chinese […]