UMS Morning Brief monthly overview – November
To give a general idea on what’s in the UMS’ bespoke China Daily Morning Brief, a daily email service focused on four industry categories – Education, Tourism, Food & Beverage, and Health & Skincare, I decided to write a summary of November insights our team published. The China Morning Brief […]
Thoughts from a UMS expert: Looking ahead to 2021
Last week the Australia China Business Council (SA) rounded up four industry experts to close 2020 and look forward to the year ahead. This round table event took place online and included Richard Zhu, leader of UMS’ Establish Domain, who was invited to speak on the panel to provide advice […]
Unveiling WeChat’s primary advertising scenarios
As of 2020, China’s biggest social media platform, WeChat, has gained over 1.1 billion monthly active users. In front of such a huge consumer market, more and more brands are choosing WeChat ads to promote their products and services, making it an extremely popular service. However, many overseas marketers are […]
What’s it like to work at UMS?
UMS’ Establish Domain is currently hosting the Industry Experience Program from The University of New South Wales Business School! Curious about how we collaborate from different locations and how we work? Ariel, Amanda and Eva would like to share their stories! END.
Golden Week 2020: are you ready?
If you’d like to know more, check out the UMS blog on the latest digital, consumer and industry insights. The rise of China’s “cloud toursim” and case studies Case Study: KOLs bring success to Bundaberg’s latest campaign How Genki Forest overtook Coca-Cola Consumers reach back into their pockets – May […]
UMS proud to offer Asia New Zealand Foundation internship digitally
United Media Solution (UMS) has been partnering with the Asia New Zealand Foundation (ANZF) for three years to provide internship experiences for young New Zealanders looking to gain valuable experience and kick-start their career in Asia. UMS teams with ANZF to provide New Zealand students with hands-on experience through a […]
Completion of Seedling Growth Camp promotes intern success
UMS Accelerate Development Programme – Seedling Growth Camp Phase one has been successfully completed last week!
How Genki Forest overtook Coca-Cola
Genki Forest, founded in 2016, sells flavoured sparkling water and has found impressive success in China’s competitive market. Genki Forest has achieved a valuation of US $2 billion (about RMB 14 billion), tripling its worth in nine months. Its growth is attributed to its recent spike in sales which saw […]
UMS reappointed as Tencent Ad Service Provider
For the third year in a row, UMS has been authorised as the Ad Service Provider, Tencent’s Preferred partner for the international market. Tencent platforms, including WeChat, Mobile QQ, Tencent News and Tencent Video, collectively attract over 2.327 billion monthly active users, making its highly tailored marketing solution an […]