China: top consumer trends in 2023
China will likely lead the way in some of the most innovative consumer trends as we look ahead to 2023. From post-lockdown spending to activities outside the home, to an increased focus on sustainability and the environment, here are our top picks to keep track of: Revenge Spending With pandemic […]
Is change the biggest change impacting brands in China?
UMS CEO Jessica Miao reflects on the biggest change in China’s digital marketing landscape. This week I was asked to present as part of a Digital Marketing Insights event co-hosted by the Chambers of Commerce of Australia, Britain, Canada, Switzerland and Benelux. The event featured Chinese marketing leaders discussing […]