How brands tackle the emerging market in China digital world
The lasting impact of Covid-19 on China’s market has accelerated digital transformation and marketing innovations. For brands trying to enter a new market, primary factors that should keep in mind are in setting the correct position, identifying the target market, and creating an attractive story to trigger early adopters. […]
Video: Covid-19 market realities
Jessica is the founder and CEO of United Media Solution (UMS) – a company focused on leading overseas brands and businesses to succeed in the challenging Chinese market. On Thursday 19th June, New Zealand Trade & Enterprise invited me to speak on digital changes and trends in China and […]
Consumers reach back into their pockets – May trend overview
This article was created by Ariel Yan who leads UMS Establish team that provides China consultancy and advisory services. You can contact Ariel via email: ariel.yan@umssocial.com. As an extension of our China Morning Brief service, I am pleased to share with you the major insights and market trends we […]
UMS Morning Brief monthly overview – April
This article was created by Ariel Yan who leads UMS Establish team that provides China consultancy and advisory services. You can contact Ariel via email: ariel.yan@umssocial.com. As an extension of our China Morning Brief service, I am pleased to share with you the major insights and market trends we have observed […]
CanCham webinar: new opportunities following Covid-19
This article was written by Jessica Miao. Jessica is the founder and CEO of United Media Solution (UMS) – a company focused on leading overseas brands and businesses to succeed in the challenging Chinese market. On Friday 17th April, Canadian Chamber of Commerce in Shanghai and the Consulate General of […]
New Product Launch: China Morning Brief
UMS is proud to announce the launch of China Morning Brief, a daily email report which presents findings from UMS’ social monitoring service. The China Morning Brief will identify trending topics and consumer sentiment across four key industries in which UMS specialises: education, travel, food & beverage and health supplements. […]
The new communication giant: video calling
This article was created by Becty Yan, who leads a team of creative talents that specialise in consumer engagements and performance marketing. You can contact Becty via email: becty@umssocial.com. As the Covid-19 outbreak continues to force people into their homes across the globe, “working from home” (WFH) has become the […]
The rise of China’s “cloud tourism”and case studies
This article was created by Cecilia Zhang who leads the UMS connect team. The team work with the clients closely on media and KOL strategies, plannings and executions. You can contact Cecilia via email: Cecilia.zhang@umssocial.com. China’s cloud economy is accelerating faster than ever with businesses becoming digitally capable in a […]
Coronavirus 2020: How the aviation industry should respond
A cloud of uncertainty hangs over the airline industry as Chinese travel collapses and travel restrictions are enforced, causing many airlines to temporarily cancel their flights to and from mainland China, until the coronavirus epidemic is contained. Although the coronavirus has caused significant interruptions within Asia, the effects on the […]
Coronavirus 2020: Risk identification for international trade
The coronavirus outbreak has caused strain for many industries, but overall impacts depend on how the virus is contained and its severity continues. The FMCG industry is among those feeling the most pressure from the outbreak, due to lower exports of good to China, logistical issues and shipment delays. However, […]