NEW Tourism NZ WeChat article
Check out our new WeChat post on Tourism New Zealand‘s account that features a ’must-try‘ list of Auckland food recommendations by local people! 🍽 🇳🇿 🍲 When you click on the buttons ‘order’, further details will show up on each location, and at the end, readers are invited to comment […]
The power of Key Opinion Leaders in China – a Recent Case Study
Working with Key Opinion Leaders (KOLs) to help brands promote their products and services as an effective marketing strategy has been adopted by many western marketers who are trying to connect with Chinese consumers. Some are still new to the game and eager to find out about China’s powerful KOLs. […]
Case Study: New Zealand Wins at Sina Travel Annual Awards
Arguably one of the most influential travel channels in China, Sina Travel has been steering Chinese tourists towards the best destinations, deals and travel operators for over 10 years and each year the channel celebrates the best in travel with an annual awards presentation. The prestigious awards are organized by […]