UMS embarks on educational drive to boost awareness of China opportunities
UMS has launched an educational program in a bid to promote greater awareness of the many and varied opportunities of the China market. The program will see the agency’s key staff presenting and attending a range of events throughout April and May across Australia and New Zealand. The […]
DU’IT looks to bolster awareness in China with digital marketing campaign
DU’IT, the skincare brand owned by Orbis Australasia Pty Ltd, has launched an integrated digital marketing campaign to boost the brand’s awareness and sales in the China market. DU’IT worked with digital marketing agency UMS to launch digital and social media activity targeting Chinese consumers. The campaign harnessed […]
How Tourism New Zealand used WeChat to gain greater insights into its target audience
CLIENT: TOURISM NEW ZEALAND PROJECT: WECHAT SURVEY New Zealand’s destination brand is one of most recognised and respected globally and the country is experiencing record numbers from tourism. As one of its most important markets, China has been integral to driving this growth and Tourism New Zealand’s activity on […]
UMS partners with Australian China Business Council for Digital Marketing Masterclass series
UMS is partnering with the Australian China Business Council (ACBC) to host a Digital Marketing Accelerator program for Australian businesses and marketers. The program, which will be hosted by ACBC’s South Australian branch, will incorporate a series of masterclass sessions designed to help Australian businesses excel in China. […]
As daigou channels flounder, Australian and New Zealand companies must build their brands in China
Marketing your brand to Chinese consumers is more important than ever as changes to Chinese laws mean daigou prices are on the rise and consumers will become more selective in their investments. Australian and New Zealand brands have enjoyed immense success off the backs of daigou. These individuals, or […]
UMS partners with Asia New Zealand Foundation for intern program
United Media Solution (UMS) has partnered with the Asia New Zealand Foundation (ANZF) to offer an internship to New Zealand residents. The three-month internship is open to undergraduate students majoring in media, communications, public relations, business and/or marketing and will start in February 2019. UMS has teamed with […]
UMS at China International Import Expo (CIIE)
United Media Solution enjoyed a strong agency and client presence at the inaugural China International Import Expo (CIIE) in Shanghai this month. New Zealand Trade Pavilion at CIIE United Media Solution worked with long standing client New Zealand Trade & Enterprise (NZTE) to create a digital platform for the […]
United Media Solution and The Silk Initiative announce the formation of a Strategic Alliance
United Media Solution (UMS), the leading Chinese digital marketing agency and The Silk Initiative (TSI), a leading Chinese food and beverage brand consultancy, have formed a strategic alliance to expand the reach and capabilities of each organisation. The alliance brings together two of China’s leading marketing consultancies to provide […]
Moving beyond Tier 1: Marketing opportunities in lower-tier cities
Over the next five years China plans to import more than US$10 trillion worth of goods and services. This rise in imports, driven by growing consumer demands is providing huge opportunities for foreign companies like those in Australia and New Zealand. While the growth is coming from across the […]
Australian companies ask what do Chinese audiences want?
Australian companies are seeking a greater understanding of what Chinese consumers want and how best to engage with them, as they increasingly target this booming market. Australian businesses are stepping up their focus on China as local exports to the world’s largest retail market surged 40% in June to […]