UMS appointed by PowerShop to build its brand with New Zealand’s Chinese community
United Media Solution (UMS), New Zealand’s leading Chinese digital marketing agency, has been appointed by electricity provider PowerShop to build its brand with Chinese kiwis in New Zealand. PowerShop, the online electricity provider which was founded in New Zealand and is backed by Meridien Energy, aims to increase its […]
UMS leads SA businesses through China digital marketing masterclass
UMS Business Development Manager Jo Ruo provided South Australian businesses with an in-depth presentation and masterclass on how to build brands in China. The event, which was hosted by the Australia China Business Council, was attended by representatives from local SME businesses including delegates from retail and food and […]
UMS appointed by New Zealand Avocado as digital marketing partner
United Media Solution (UMS), New Zealand’s leading Chinese digital marketing agency, has been appointed by New Zealand Avocado, to create and manage its digital marketing presence in China. New Zealand Avocado, the body which represents the country’s avocado growers, has appointed UMS to build awareness of the brand and […]
UMS in the press: M+AD profiles UMS NZ strong performance in 2018
M+AD spoke to UMS CEO Jessica Miao, about how the digital marketing agency is experiencing a strong growth in 2018. Below is a reproduction of the article or you can view it online here. United Media Solution (UMS), New Zealand’s leading Chinese digital marketing agency, experienced a strong period […]
Does my brand need a WeChat Mini Program?
With more than one million Mini Programs available on WeChat, users need never leave the app, making it an essential for brands and marketers. WeChat Mini Programs are ‘mini-app’ which exist only within the WeChat ecosystem. The small applications operate like “lite-sized apps” enabling users to access app functionality […]
UMS appointed digital marketing partner for Australia’s luxury department store Harrolds
United Media Solution (UMS) has been appointed by Harrolds, the luxury department store, to create and manage its digital marketing presence in China. Harrolds is a world-renowned and award-winning luxury retail destination with stores across Australia including flagship spaces in Melbourne, Sydney and the Gold Coast. Harrolds will work […]
As WeChat’s community ages, marketers need to get strategic to target millennials
WeChat’s user base is aging. Much like Facebook, the social network’s growth is coming from China’s seniors, or ‘silver generation’, who are embracing the app. The silver generation, those aged over 60 years, spend more than 80% of their data traffic on WeChat, this compares with people aged 18-35-years-old […]
UMS Australia appoints Business Development Manager for growing Melbourne office
United Media Solution (UMS) has expanded its Business Development team, as it continues to grow its Melbourne office. Tang Yi joins as Business Development Manager, responsible for driving new business growth with Australian companies looking to target the China market. Yi will be based in UMS Melbourne office and […]
How brands can maximise Golden Week to target Chinese travellers abroad
As Golden Week approaches, masses of Chinese consumers are preparing to travel for the week-long holiday. With many of these high spending travellers expected to travel overseas to Australia, New Zealand and the UK, it presents huge opportunities for marketers. Savvy brands which leverage social media platforms with location-based marketing […]
Is change the biggest change impacting brands in China?
UMS CEO Jessica Miao reflects on the biggest change in China’s digital marketing landscape. This week I was asked to present as part of a Digital Marketing Insights event co-hosted by the Chambers of Commerce of Australia, Britain, Canada, Switzerland and Benelux. The event featured Chinese marketing leaders discussing […]