UMS appointed by Lion to create Chinese digital marketing for Farmers Union brand
United Media Solution (UMS), a leading Chinese digital marketing agency, has been appointed by Lion, to create a digital marketing presence for its Farmers Union brand in China. Farmers Union is a dairy brand owned by Lion, one of Australasia’s largest food and beverage companies. The Farmers Union brand […]
China market experts share insights to help understand Chinese consumers
Chinese consumers are as unique as the country’s social media landscape and brands need to be mindful of these complexities when launching campaigns, according to China market experts speaking at a recent event. The event, the secret to success in China: Understanding Chinese consumers, was hosted by UMS in […]
UMS partners with New Zealand China Trade Association (NZCTA)
United Media Solution (UMS), New Zealand’s leading Chinese digital marketing agency, has become an official sponsor of New Zealand China Trade Association (NZCTA), New Zealand’s largest China focused organization promoting trade and business between the two countries. The move is a reflection of the strength and importance of New Zealand’s economic relationship with China and […]
UMS expands Australian operations with Sydney office launch
UMS has launched a Sydney office as it continues to help Australian companies grow their brands in China. The Sydney office comes 18 months after the independent agency opened its Melbourne office and follows increasing demand from local companies looking to increase brand awareness and sales in the lucrative […]
UMS hosts educational evening to celebrate Sydney office launch
United Media Solution (UMS) is hosting an educational evening to provide Australian marketers and business owners with insights, advice and case studies into Chinese consumer behaviours. The event is part of the agency’s celebrations to announce the launch of UMS Sydney and will be held at the agency’s new […]
JD.com’s 6.18 Festival – China’s other major shopping event
You’ve no doubt heard of Singles Day, otherwise known as 11.11 the online shopping extravaganza is one of the biggest sales events in the Chinese calendar. Not only does the event break sales records each year in China, it also eclipses all other sales events globally, including the US Black […]
As daigou channels flounder, Australian and New Zealand companies must build their brands in China
Marketing your brand to Chinese consumers is more important than ever as changes to Chinese laws mean daigou prices are on the rise and consumers will become more selective in their investments. Australian and New Zealand brands have enjoyed immense success off the backs of daigou. These individuals, or […]
China trends to watch in the Year of the Pig
As China ushers in the Year of the Pig, UMS takes a look at the key consumer trends and behaviours that marketers need to consider in 2019. 1. Quality vs Quantity As the talk of China’s economic slowdown continues, Chinese consumers are shifting their focus from quantity to […]
The CFO View: UMS plans for a strong 2019
As we launch into 2019 and prepare to celebrate Lunar New Year and the Year of the Pig in China, UMS Chief Financial Officer Richard Zhu shares an update on the agency. 2018 was another good year for UMS, coming off the back off our Pre-A round funding and […]
How to market wine to Chinese consumers
The Chinese are not traditionally known as big wine drinkers, however, China’s wine market is thriving as middle class Chinese consumers increasingly develop a palette for wine. The growth is particularly good news for Australian wine brands, which have seen a 51% increase in exports to China in the […]