UMS launches Melbourne office to help Australian businesses connect with China
(left to right – Tanya Cai, Business Development Director China, Eric Yu, Business Development Manager Australia, Richard Zhu, CFO, Jessica Miao, CEO) United Media Solution (UMS) is set to open an office in Australia in a bid to help local companies grow their brands in China. As one of the […]
REPORT: WeChat users pass 900 million in 2017
China’s number one app WeChat now has 902 million active daily users, who sent 38 billion messages each day on average, according to the latest report. The WeChat 2017 Data report, which was released at the Tencent Global Partner Conference, revealed that total daily active users in September 2017 increased […]
Report: The most popular Tourism and Travel brands on WeChat in Q2
Australia’s idyllic summer resort locations have helped Tourism Australia snare the top position in UMS’ ranking of Destination Tourism official WeChat profiles. The report reveals the best performing Tourism organisations on WeChat by ranking the profiles based on average views per post throughout the second quarter of 2017. The […]
Report: The most popular Tourism and Travel brands on WeChat
A post about New Zealand’s new five-year visa for Chinese travellers was the most viewed WeChat post in the Tourism category in the first quarter of 2017. The post, which received 42,275 views, was posted on the Tourism New Zealand WeChat profile (ID: Pure100newzealand) to share information about the […]
UMS delivers social media expertise at NZ-China business forum
Businesses should ensure they have robust long-term investment strategies for Chinese social media channels if they wish to be successful, according to UMS General Manager Jessica Miao. Miao was speaking on a panel at the South Island Lantern Business Forum in Christchurch, New Zealand, addressing the role social media […]
Behind the Great Firewall: Understanding China’s social media landscape
Every conversation about social media in China starts the same way. No Facebook. No YouTube. No Twitter. For many, China’s social media landscape is unfamiliar and disorientating, but what it lacks in familiarity it more than makes up for in size, scale, and opportunity. In the absence of the Facebook […]