Top Chinese Apps for SME Businesses
WeChat’s 900 million users make it an irresistible platform for marketers and brands, but is it worth the investment? WeChat currently has more than 3.5 million official brand accounts, unsurprisingly this creates a lot of noise and clutter, which means many brands struggle to achieve visibility and engage with […]
UMS launches new data platform, SICE
UMS has launched a tool to help marketers aggregate and analyse their fans WeChat data to help create more effective and targeted social media marketing campaigns. The Social Intelligence Cloud Engine (SICE) is a new tool, developed by UMS, which provides insights into user behaviours across Tencent’s entire ecosystem. […]