Chinese well-known tech entrepreneur moves to Douyin
This article was created by Cecilia Zhang who leads the UMS connect team. The team work with the clients closely on media and KOL strategies, plannings and executions. You can contact Cecilia via email: Cecilia.zhang@umssocial.com. Luo Yonghao is a Chinese entrepreneur and internet celebrity, well known for his contributions […]
CanCham webinar: new opportunities following Covid-19
This article was written by Jessica Miao. Jessica is the founder and CEO of United Media Solution (UMS) – a company focused on leading overseas brands and businesses to succeed in the challenging Chinese market. On Friday 17th April, Canadian Chamber of Commerce in Shanghai and the Consulate General of […]
Buying influence in China – A beginner’s guide to KOLs
There’s no denying the power and influence of China’s Key Opinion Leaders (KOLs). The combination of Chinese consumers distrust of advertising messages and their preference for word-of-mouth marketing, has created the perfect environment for KOLs to thrive. China’s KOLs have amassed huge power and influence in the market and […]