Study Melbourne Hub Shanghai brings connection online
In March 2021, Study Melbourne launched its Shanghai Study Hub, offering international students studying through Victorian universities the opportunity to connect. Equipped with free Wi-Fi, modern furnishings, break-out rooms and complimentary Melbourne coffee, the Hub provides students an opportunity to attend events and meet-up with one another to study or work on university […]
Case Study: From Study In to With: ENZ Launches New Website
Background: Education New Zealand (‘ENZ’) is the New Zealand government’s official agency for International Education. The Study with New Zealand digital transformation project is a key part of ENZ’s business strategy for the evolution of the New Zealand education brand, in line with the Strategic Recovery Plan for International Education, […]
Case Study: Happy 1-Year Birthday to NauMai NZ Mini Programme
It’s been a year since Education New Zealand Manapou ki te Ao (ENZ) launched the NauMai NZ WeChat Mini Programme. This is the first Mini Programme launched by a government agency with a strong focus on improving the student experience for international students. NauMai NZ is a ‘one-stop-shop’ digital […]
Case Study: NZTE Fruit Expo exhibits digitally through online showroom
New Zealand Trade and Enterprise (NZTE) China branch has initiated an O2O marketing activity, running a virtual “New Zealand at Shanghai Fruit Expo 2021”, along with the Shanghai International Fruit Expo (offline) at Shanghai New International Expo Centre. Six New Zealand fruit growers – Bostock New Zealand Limited, Goldenbay Fruit […]
Case Study: Digital Exhibition Centre advances businesses to exhibit 24/7
Background: Traditionally, international companies heavily rely on offline channels such as visitation, exhibition and face to face meetings, etc. to make businesses happen. However, with traditional channels disturbed by the Covid-19 pandemic, it has become difficult for international businesses to connect and gain exposure to the Chinese market. Unsurprisingly, digitalisation […]
Case Study: Swissmem launches online experience during China’s CIMT
Challenge Swissmem is the leading association for Switzerland’s mechanical and electrical engineering industries (MEM industries) and related technology-oriented sectors. Swissmem enhances the competitiveness of its 1,200 member companies both onshore and abroad by representing their political interests effectively and providing needs-based services, targeted networking, and market oriented basic and advanced […]
Case Study: Bridging NZ Winegrowers and Chinese Customers Digitally on Mini Program
UMS has worked with New Zealand Winegrowers to launch a game changing WeChat Mini Program which acts as a bridge for businesses, wine lovers and consumers to connect with the brand and its offerings. Challenge New Zealand Winegrowers is the national organisation for the country’s grape and wine sector, […]
Case Study: ENZ Mini Program leads the education space
Background NauMai NZ (‘Nau mai’, the Māori phrase meaning invitation and welcome) was launched in May 2019, a global site built to support New Zealand international students’ well-being and provide useful information. Today, it continues to support New Zealand international students by acting as a key source of timely and […]
Case Study: Virtual showroom advances businesses to exhibit 24/7
Background China is now New Zealand’s largest export market since New Zealand signed the China Free Trade Agreement (FTA) back in 2008. In the year ending December 2019, 23% of New Zealand’s total goods and services exports were with China, worth $20.1 billion. The COVID-19 pandemic represents an unprecedented disruption […]
UMS and New Zealand Winegrowers lead digital solutions
As a digital transformation takes place in China’s marketplace, the need for innovative solutions has become more important than ever before. United Media Solution has been working with its clients to deliver these solutions and recently, has been able to create a game changing product for its new client, New […]