How Tourism New Zealand used WeChat to gain greater insights into its target audience
CLIENT: TOURISM NEW ZEALAND PROJECT: WECHAT SURVEY New Zealand’s destination brand is one of most recognised and respected globally and the country is experiencing record numbers from tourism. As one of its most important markets, China has been integral to driving this growth and Tourism New Zealand’s activity on […]
How Education New Zealand built an engaged community of fans on WeChat and Weibo
China represents a key market for Education New Zealand, thanks to the rich cultural exchange and connections for international students. However, New Zealand is not the only country keen to entice Chinese students to study abroad, so Education New Zealand needed a way to engage directly with potential students […]