How NZTE built a WeChat database of kiwi-loving Chinese consumers
New Zealand Trade and Enterprise has built a database of over 60,000 Chinese consumers who are actively buying kiwi goods. New Zealand Trade and Enterprise (as “NZTE”) has built a WeChat-based loyalty program for NZ companies called Taste New Zealand; the platform rewards those who buy NZ products and incentivise […]
How NZ brand ecostore tripled sales on Singles Day
New Zealand brand ecostore used live streaming technology and social media to triple sales and achieve marketing success on China’s Singles Day. The 11.11 juggernaut grows larger and more powerful every year which makes it an immensely attractive vehicle for brands. However, with the annual event dominated by multinational brands […]
Case Study: New Zealand Wins at Sina Travel Annual Awards
Arguably one of the most influential travel channels in China, Sina Travel has been steering Chinese tourists towards the best destinations, deals and travel operators for over 10 years and each year the channel celebrates the best in travel with an annual awards presentation. The prestigious awards are organized by […]