UMS appointed digital marketing partner for Australia’s luxury department store Harrolds
United Media Solution (UMS) has been appointed by Harrolds, the luxury department store, to create and manage its digital marketing presence in China. Harrolds is a world-renowned and award-winning luxury retail destination with stores across Australia including flagship spaces in Melbourne, Sydney and the Gold Coast. Harrolds will work […]
As WeChat’s community ages, marketers need to get strategic to target millennials
WeChat’s user base is aging. Much like Facebook, the social network’s growth is coming from China’s seniors, or ‘silver generation’, who are embracing the app. The silver generation, those aged over 60 years, spend more than 80% of their data traffic on WeChat, this compares with people aged 18-35-years-old […]
Beyond Tmall & JD.com: Creating success in China’s ecommerce market
Brands need to go beyond China’s dominant ecommerce platforms if they wish to connect and engage with Chinese consumers. Tmall and JD.com have become so large and competitive that brands wishing to cut through the clutter need to consider other more targeted options if they wish to achieve success. […]
How to target ethnic communities in Australia and New Zealand
UMS General Manager New Zealand, Jordi Du share his thoughts on how companies can engage with different communities. As companies increasingly seek better and more targeted ways to connect with people, marketing to ethnic communities is emerging as a strong trend in Australia and New Zealand. Australia and […]
Behind the Great Firewall: Understanding China’s social media landscape
Every conversation about social media in China starts the same way. No Facebook. No YouTube. No Twitter. For many, China’s social media landscape is unfamiliar and disorientating, but what it lacks in familiarity it more than makes up for in size, scale, and opportunity. In the absence of the Facebook […]