WeChat live streaming is here – Is your brand ready?
There is no question that over the past five years, live streaming in China’s online ecosystem has taken the market by storm, completely revolutionising the way people interact with brands, purchase products and discover new ones. This sales-boosting strategy has proven extremely effective on e-commerce sites for brands during the […]
How to successfully market luxury fashion brands in China？
The recent marketing and PR disasters suffered by Dolce & Gabbana and Zara have once again highlighted the importance of understanding your target market, particularly when it comes to China. As one of the world’s largest fashion consumer markets, China is too big an opportunity for many fashion brands […]
How NZ brand ecostore tripled sales on Singles Day
New Zealand brand ecostore used live streaming technology and social media to triple sales and achieve marketing success on China’s Singles Day. The 11.11 juggernaut grows larger and more powerful every year which makes it an immensely attractive vehicle for brands. However, with the annual event dominated by multinational brands […]