Case study: Navico & UMS introduce the Lowrance brand to China
Since 2019, UMS has been working together with Navico Group to help connect them with their target market in China through digital media promotion. Over the last 20 years, Navico Group has brought together the world’s most trusted brands, offering decades of experience designing and developing state-of-the-art product solutions for the water […]
Chinese well-known tech entrepreneur moves to Douyin
This article was created by Cecilia Zhang who leads the UMS connect team. The team work with the clients closely on media and KOL strategies, plannings and executions. You can contact Cecilia via email: Cecilia.zhang@umssocial.com. Luo Yonghao is a Chinese entrepreneur and internet celebrity, well known for his contributions […]
WeChat live streaming is here – Is your brand ready?
There is no question that over the past five years, live streaming in China’s online ecosystem has taken the market by storm, completely revolutionising the way people interact with brands, purchase products and discover new ones. This sales-boosting strategy has proven extremely effective on e-commerce sites for brands during the […]
DU’IT looks to bolster awareness in China with digital marketing campaign
DU’IT, the skincare brand owned by Orbis Australasia Pty Ltd, has launched an integrated digital marketing campaign to boost the brand’s awareness and sales in the China market. DU’IT worked with digital marketing agency UMS to launch digital and social media activity targeting Chinese consumers. The campaign harnessed […]
Is short-form video app Douyin right for your brand?
Forget live streaming and long video content, it’s all about short-form video and China’s hot new app Douyin. Douyin, which is called Tik Tok in other markets, has skyrocketed in popularity in China with consumers embracing the short video platform. The app, which has been described as a […]