Case Study ：First ever diamond education WeChat Mini Program launched
Background: De Beers has a unique position in the world of diamonds through their involvement in each stage of the diamond pipeline – from exploration and discovery through to the sale of diamond jewellery. They have conducted internal courses for decades and brought together some of the best courses, adding […]
Case Study: From Study In to With: ENZ Launches New Website
Background: Education New Zealand (‘ENZ’) is the New Zealand government’s official agency for International Education. The Study with New Zealand digital transformation project is a key part of ENZ’s business strategy for the evolution of the New Zealand education brand, in line with the Strategic Recovery Plan for International Education, […]
Case Study: NZTE Fruit Expo exhibits digitally through online showroom
New Zealand Trade and Enterprise (NZTE) China branch has initiated an O2O marketing activity, running a virtual “New Zealand at Shanghai Fruit Expo 2021”, along with the Shanghai International Fruit Expo (offline) at Shanghai New International Expo Centre. Six New Zealand fruit growers – Bostock New Zealand Limited, Goldenbay Fruit […]
UMS is hiring Marketing & Sales Executives and Marketing Managers
UMS is hiring in China! If you are excited about digital led smart solutions, fascinated by innovative ideas and want to work in a digital-savvy team, come and join us! We are looking for Marketing & Sales Executives and Marketing Managers in UMS Shanghai and Ningbo office. 🌟You are an […]
Happy Halloween!
Happy Halloween! The UMS team has decorated the office to celebrate the spooky season! We like to get together on occasions such as these to unwind and spend time together as a group. We even got some Halloween themed cupcakes to share!
Case Study: Digital Exhibition Centre advances businesses to exhibit 24/7
Background: Traditionally, international companies heavily rely on offline channels such as visitation, exhibition and face to face meetings, etc. to make businesses happen. However, with traditional channels disturbed by the Covid-19 pandemic, it has become difficult for international businesses to connect and gain exposure to the Chinese market. Unsurprisingly, digitalisation […]
Don’t leave out WeChat Channels in the age of videos
In January 2020, WeChat launched a new feature called Channels (video accounts) and has been elevating its digital capabilities gradually. To date, it enables brands and users to release images, videos, live stream, and even sell products. Why 1. Channels is a key feature within WeChat’s ecosystem where “private traffic” […]
Case Study: Swissmem launches online experience during China’s CIMT
Challenge Swissmem is the leading association for Switzerland’s mechanical and electrical engineering industries (MEM industries) and related technology-oriented sectors. Swissmem enhances the competitiveness of its 1,200 member companies both onshore and abroad by representing their political interests effectively and providing needs-based services, targeted networking, and market oriented basic and advanced […]
Case Study: Bridging NZ Winegrowers and Chinese Customers Digitally on Mini Program
UMS has worked with New Zealand Winegrowers to launch a game changing WeChat Mini Program which acts as a bridge for businesses, wine lovers and consumers to connect with the brand and its offerings. Challenge New Zealand Winegrowers is the national organisation for the country’s grape and wine sector, […]
Case Study: ENZ Mini Program leads the education space
Background NauMai NZ (‘Nau mai’, the Māori phrase meaning invitation and welcome) was launched in May 2019, a global site built to support New Zealand international students’ well-being and provide useful information. Today, it continues to support New Zealand international students by acting as a key source of timely and […]