NEW Tourism NZ WeChat article
Check out our new WeChat post on Tourism New Zealand‘s account that features a ’must-try‘ list of Auckland food recommendations by local people! 🍽 🇳🇿 🍲 When you click on the buttons ‘order’, further details will show up on each location, and at the end, readers are invited to comment […]
Case Study: How De Beers promotes diamond education and grading in China
De Beers Group Industry Services, a sub-company of the world’s leading diamond company De Beers Group, provides a premium grading service supported by innovative technology and a wide range of services to support the diamond sector. Its focuses in China are on natural and untreated diamond grading under the unique […]
KOLs bring success to Bundaberg’s latest campaign
Bundaberg Brewed Drinks is an Australian family business which has been producing premium soft drinks since the 1960s, including the iconic Bundaberg Ginger Beer. Its products are sold in more than 50 countries globally, with China becoming an increasingly important market for the company. For over a year, UMS […]
Co-Branding: UMS’ recent case study on lifestyle brands
There are many ways to go about doing branding activities that involve utilising fitness platforms in China. These platforms require different investment and return to brands, hence it is not all about choosing the ‘right’ way, rather a smart way to execute marketing activities on these platforms in China that […]
The power of Key Opinion Leaders in China – a Recent Case Study
Working with Key Opinion Leaders (KOLs) to help brands promote their products and services as an effective marketing strategy has been adopted by many western marketers who are trying to connect with Chinese consumers. Some are still new to the game and eager to find out about China’s powerful KOLs. […]
Australian Wine festival – wine month campaign
Case Study: Wine Australia Project: Australian Wine Festival – Wine Month Campaign Wine Australia wanted to raise awareness among Chinese consumers about the high quality of Australian wines. To do this, the brand organized its first consumer facing wine event, partnering with premium offline retail stores throughout May […]
DU’IT looks to bolster awareness in China with digital marketing campaign
DU’IT, the skincare brand owned by Orbis Australasia Pty Ltd, has launched an integrated digital marketing campaign to boost the brand’s awareness and sales in the China market. DU’IT worked with digital marketing agency UMS to launch digital and social media activity targeting Chinese consumers. The campaign harnessed […]
How Education New Zealand built an engaged community of fans on WeChat and Weibo
China represents a key market for Education New Zealand, thanks to the rich cultural exchange and connections for international students. However, New Zealand is not the only country keen to entice Chinese students to study abroad, so Education New Zealand needed a way to engage directly with potential students […]
Case Study: New Zealand Wins at Sina Travel Annual Awards
Arguably one of the most influential travel channels in China, Sina Travel has been steering Chinese tourists towards the best destinations, deals and travel operators for over 10 years and each year the channel celebrates the best in travel with an annual awards presentation. The prestigious awards are organized by […]