Responding to the coronavirus: strategic brand advice
For overseas brands, concerns around the Coronavirus outbreak in China have brought difficulties to many industries, while others are experiencing success and opportunities due to crisis preparedness. So, what have these organisations done to thrive, and what can other businesses do differently to match their success? UMS has researched and […]
China’s digital market in 2020 – consumers, content and trends
Jessica Miao, CEO of China digital marketing agency, United Media Solution, shares her thoughts on what trends companies can expect in China in 2020 and how they will shape the market. The recent outbreak of Coronavirus has already had a significant impact on 2020 and its effects on international […]
UMS joins China Path Podcast to discuss digital marketing in China
UMS CEO Jessica Miao has appeared on the China Path Podcast to discuss digital marketing and social media in China. The podcast, which is created by the Australia China Business Council, aims to provide China business advice to Australian businesses to help deepen their engagement with the country’s largest […]
More than WeChat – Australian marketers need more education about China opportunities
WeChat continues to occupy Australian marketers’ attention and budgets when marketing to China, highlighting the need for greater education about the opportunities for targeting Chinese consumers. This was a finding from United Media Solution’s Digital Marketing Accelerator program conducted in partnership with the South Australian chapter of the Australian […]
Disruption, Sustainability and how brands can adapt to the China market
UMS CEO Jessica Miao recently joined a panel discussion which explored the impact of digital innovation on industry and business and how brands can be more sustainable. In this blog, she shares her thoughts on how businesses can ensure they establish and maintain sustainable strategies in China. In […]
JD.com’s 6.18 Festival – China’s other major shopping event
You’ve no doubt heard of Singles Day, otherwise known as 11.11 the online shopping extravaganza is one of the biggest sales events in the Chinese calendar. Not only does the event break sales records each year in China, it also eclipses all other sales events globally, including the US Black […]
As daigou channels flounder, Australian and New Zealand companies must build their brands in China
Marketing your brand to Chinese consumers is more important than ever as changes to Chinese laws mean daigou prices are on the rise and consumers will become more selective in their investments. Australian and New Zealand brands have enjoyed immense success off the backs of daigou. These individuals, or […]
China trends to watch in the Year of the Pig
As China ushers in the Year of the Pig, UMS takes a look at the key consumer trends and behaviours that marketers need to consider in 2019. 1. Quality vs Quantity As the talk of China’s economic slowdown continues, Chinese consumers are shifting their focus from quantity to […]
Marketing to Chinese consumers – the 3 audiences you need to consider
The spending power of Chinese consumers continues to be a lucrative drawcard for foreign and international companies, however, as more and more brands target this attractive audience, the need to define which Chinese audiences to target has become even more important. While the majority of companies are focused on […]
UMS at China International Import Expo (CIIE)
United Media Solution enjoyed a strong agency and client presence at the inaugural China International Import Expo (CIIE) in Shanghai this month. New Zealand Trade Pavilion at CIIE United Media Solution worked with long standing client New Zealand Trade & Enterprise (NZTE) to create a digital platform for the […]