Is short-form video app Douyin right for your brand?
Forget live streaming and long video content, it’s all about short-form video and China’s hot new app Douyin. Douyin, which is called Tik Tok in other markets, has skyrocketed in popularity in China with consumers embracing the short video platform. The app, which has been described as a […]
Buying influence in China – A beginner’s guide to KOLs
There’s no denying the power and influence of China’s Key Opinion Leaders (KOLs). The combination of Chinese consumers distrust of advertising messages and their preference for word-of-mouth marketing, has created the perfect environment for KOLs to thrive. China’s KOLs have amassed huge power and influence in the market and […]
UMS appointed to help world’s largest RV rental company thl connect with Chinese travellers
United Media Solution (UMS), New Zealand’s leading Chinese digital marketing agency, has been appointed to help tourism company Tourism Holdings Limited (thl), to connect with Chinese travellers. thl is the largest RV rental operator globally, its fleet includes the Maui, Britz and Mighty brands in NZ and Australia, Road Bear […]
REPORT: WeChat users pass 900 million in 2017
China’s number one app WeChat now has 902 million active daily users, who sent 38 billion messages each day on average, according to the latest report. The WeChat 2017 Data report, which was released at the Tencent Global Partner Conference, revealed that total daily active users in September 2017 increased […]
UMS awarded best International Social Media Campaign in New Zealand Social Media Awards
United Media Solution (UMS), New Zealand’s leading Chinese digital marketing agency, has been awarded the best International Social Media campaign in the 2017 New Zealand Social Media Awards #NZSMA. UMS was recognised for its Taste New Zealand WeChat Loyalty Program for New Zealand Trade and Enterprise (NZTE). UMS designed […]