Coronavirus 2020: How the tourism industry should respond
The coronavirus outbreak is significantly impacting global tourism with the population in China essentially on lock down until it subsides. Developing during Chinese New Year, one of the biggest human migrations in the world with roughly 7 million Chinese tourists expected to travel abroad, the outbreak saw many Chinese change […]
Responding to the coronavirus: strategic brand advice
For overseas brands, concerns around the Coronavirus outbreak in China have brought difficulties to many industries, while others are experiencing success and opportunities due to crisis preparedness. So, what have these organisations done to thrive, and what can other businesses do differently to match their success? UMS has researched and […]
China’s digital market in 2020 – consumers, content and trends
Jessica Miao, CEO of China digital marketing agency, United Media Solution, shares her thoughts on what trends companies can expect in China in 2020 and how they will shape the market. The recent outbreak of Coronavirus has already had a significant impact on 2020 and its effects on international […]
De Beers Group Industry Services appoints United Media Solution in China
United Media Solution (UMS), a leading Chinese digital marketing agency, has been appointed by De Beers Group Industry Services to create and manage its digital marketing presence in China. De Beers Group, the world’s leading diamond company, established the International Institute of Diamond Grading & Research (IIDGR) in 2008 […]
New Round of VIC Government’s Boost Your Business Program Opens
United Media Solution (UMS) will help Australian clients to build their Asia capabilities and supercharge their Chinese business activity in the fourth round of the popular Victorian Government’s Boost Your Business Program. The first three rounds of vouchers provided almost $9 million for Victorian businesses, including $1.8 million allocated to […]
Maximising Chinese long public holiday to target Chinese travellers abroad
The 7-day China National Day holiday, also known as “Golden Week” holiday is one of the biggest tourist seasons for Chinese people. According to the Ministry of Culture and Tourism, the number of outbound tourists exceeded 7 million during the National Day holiday. Chinese are increasingly choosing to travel […]
More than WeChat – Australian marketers need more education about China opportunities
WeChat continues to occupy Australian marketers’ attention and budgets when marketing to China, highlighting the need for greater education about the opportunities for targeting Chinese consumers. This was a finding from United Media Solution’s Digital Marketing Accelerator program conducted in partnership with the South Australian chapter of the Australian […]
UMS appointed by Lion to create Chinese digital marketing for Farmers Union brand
United Media Solution (UMS), a leading Chinese digital marketing agency, has been appointed by Lion, to create a digital marketing presence for its Farmers Union brand in China. Farmers Union is a dairy brand owned by Lion, one of Australasia’s largest food and beverage companies. The Farmers Union brand […]
China market experts share insights to help understand Chinese consumers
Chinese consumers are as unique as the country’s social media landscape and brands need to be mindful of these complexities when launching campaigns, according to China market experts speaking at a recent event. The event, the secret to success in China: Understanding Chinese consumers, was hosted by UMS in […]
Disruption, Sustainability and how brands can adapt to the China market
UMS CEO Jessica Miao recently joined a panel discussion which explored the impact of digital innovation on industry and business and how brands can be more sustainable. In this blog, she shares her thoughts on how businesses can ensure they establish and maintain sustainable strategies in China. In […]