How brands tackle the emerging market in China digital world
The lasting impact of Covid-19 on China’s market has accelerated digital transformation and marketing innovations. For brands trying to enter a new market, primary factors that should keep in mind are in setting the correct position, identifying the target market, and creating an attractive story to trigger early adopters. […]
Intern Diaries – UMS Accelerate Development Programm
UMS迎来了卓越成长计划首批初苗成长营学员！这是一个全方位的沉浸式体验，让我们一起来认识一下首期学员吧！他们分别是：德才兼备的Rocky, 古灵精怪的Hitomi, 活泼可爱的Maggie。 UMS has welcomed in our first round of students for the 2020 UMS Accelerate Development Programme. From the offline to online markets, it’s an all-round immersive experience for this crew! 此计划致力于培养行业人才，并始终开放申请。如果你也在寻找一个可以提升数字营销知识，同时充满乐趣的平台，请联系我们加入下一期的初苗成长营计划！ This programme is dedicated to growing industry talents and applications are always open. If […]
Video: Covid-19 market realities
Jessica is the founder and CEO of United Media Solution (UMS) – a company focused on leading overseas brands and businesses to succeed in the challenging Chinese market. On Thursday 19th June, New Zealand Trade & Enterprise invited me to speak on digital changes and trends in China and […]
这个夏天，我们等你
UMS卓越成长计划，是一个致力于为行业长期培养人才，为人才提供实践经验和技能发展的公益性平台。今年夏天，此培养计划的第一期 – 初苗成长营现已开始招募学员。 赶快邮件至career@umssocial.com来联系我们吧！ The UMS Accelerate Development Programme is dedicated to growing industry talent and giving students practical experience. Participants will work with teams across UMS alongside taking part in specialised training and mentoring sessions. The first phase of the programme – Seedling Growth Camp will begin this […]
Consumers reach back into their pockets – May trend overview
This article was created by Ariel Yan who leads UMS Establish team that provides China consultancy and advisory services. You can contact Ariel via email: ariel.yan@umssocial.com. As an extension of our China Morning Brief service, I am pleased to share with you the major insights and market trends we […]
UMS 卓越成长计划第一期 – 初苗成长营
This article was created by Annie Feng who is Human Resource Director and Partner for UMS. Annie is responsible for managing all human resources functions across the UMS business and also works closely with the management teams in Asia Pacific. 加入United Media Solution（UMS）, 触碰数字营销的未来！UMS卓越成长计划，是一个致力于为行业长期培养人才，为人才提供实践经验和技能发展的公益性平台。今年夏天，此培养计划的第一期 – 初苗成长营现已开始招募学员。 Join United Media […]
UMS announces partnership with Podium, a virtual event initiative set to reimagine online interactions
Shanghai, China – 28th May, 2020 – United Media Solution (UMS) is proud to announce its partnership with Podium, a global Immersive Virtual Events initiative led by UK’s leading B2B agency The Crocodile, designed to help businesses transform their virtual interactions with customers. After two months of lockdown measures in […]
Taking off the blindfold – the power of a Social CRM
This article was created by Becty Yan, who leads a team of creative talents that specialise in consumer engagements and performance marketing. You can contact Becty via email: becty@umssocial.com. Why should marketers choose SCRM? Social media is one of the most powerful ways to reach and connect with your […]
Chinese well-known tech entrepreneur moves to Douyin
This article was created by Cecilia Zhang who leads the UMS connect team. The team work with the clients closely on media and KOL strategies, plannings and executions. You can contact Cecilia via email: Cecilia.zhang@umssocial.com. Luo Yonghao is a Chinese entrepreneur and internet celebrity, well known for his contributions […]
UMS Morning Brief monthly overview – April
This article was created by Ariel Yan who leads UMS Establish team that provides China consultancy and advisory services. You can contact Ariel via email: ariel.yan@umssocial.com. As an extension of our China Morning Brief service, I am pleased to share with you the major insights and market trends we have observed […]