UMS appointed as Chinese digital marketing partner for Vodafone New Zealand
United Media Solution (known as “UMS”), New Zealand’s leading Chinese digital marketing agency, has been appointed to manage Vodafone New Zealand’s Chinese digital marketing account. UMS will be responsible for managing Vodafone’s Chinese language digital marketing account as the company seeks to engage with Chinese kiwis. This is […]
UMS nominated for Social Media Awards
UMS has been recognised in the International category for its Taste New Zealand WeChat loyalty program for New Zealand Trade and Enterprise. Other nominees in the category include: ANZ Bank’s #Holdtight campaign, JUCY Car rentals Visit Noosa Instameet, The International Travel College of New Zealand and Air New Zealand’s […]
Don’t forget about Weibo
With all the hype around WeChat these days, it’s easy to forget about Weibo, however do so at your peril, as there’s still plenty of life in the micro-messaging app. WeChat has captured the nation’s attention and screen time, with the average user spending more than one hour […]
Beyond Tmall & JD.com: Creating success in China’s ecommerce market
Brands need to go beyond China’s dominant ecommerce platforms if they wish to connect and engage with Chinese consumers. Tmall and JD.com have become so large and competitive that brands wishing to cut through the clutter need to consider other more targeted options if they wish to achieve success. […]
How to target ethnic communities in Australia and New Zealand
UMS General Manager New Zealand, Jordi Du share his thoughts on how companies can engage with different communities. As companies increasingly seek better and more targeted ways to connect with people, marketing to ethnic communities is emerging as a strong trend in Australia and New Zealand. Australia and […]
How brands can jump onboard China’s live streaming phenomenon
Live streaming has exploded in recent years with Chinese brands and consumers embracing the new format to share stories, live events and promote products and experiences. China’s live streaming audiences continue to grow with the average user’s watching more than 200 minutes of live streaming content each month. Unsurprisingly in […]
How can Western Marketers convert social conversations to direct sales?
China is in the midst of a social commerce revolution. The explosion of online payment systems such as Alipay and WeChat Pay has seen cash disappearing from the shopping experience as people embrace mobile wallets. With WeChat Pay, AliPay and other online payment services integrated into the Chinese social ecosystem, […]
Report: The most popular Tourism and Travel brands on WeChat
A post about New Zealand’s new five-year visa for Chinese travellers was the most viewed WeChat post in the Tourism category in the first quarter of 2017. The post, which received 42,275 views, was posted on the Tourism New Zealand WeChat profile (ID: Pure100newzealand) to share information about the […]
The top Chinese social media apps for SME companies
Is it time for brands to stop trying to compete with all the noise on WeChat and Weibo and create strategic partnerships with smaller apps and social media platforms? The 846 million active users on WeChat are hard to ignore, but the costs required to stand out are making the […]
UMS delivers social media expertise at NZ-China business forum
Businesses should ensure they have robust long-term investment strategies for Chinese social media channels if they wish to be successful, according to UMS General Manager Jessica Miao. Miao was speaking on a panel at the South Island Lantern Business Forum in Christchurch, New Zealand, addressing the role social media […]