China trends to watch in the Year of the Pig
As China ushers in the Year of the Pig, UMS takes a look at the key consumer trends and behaviours that marketers need to consider in 2019. 1. Quality vs Quantity As the talk of China’s economic slowdown continues, Chinese consumers are shifting their focus from quantity to […]
Marketing to Chinese consumers – the 3 audiences you need to consider
The spending power of Chinese consumers continues to be a lucrative drawcard for foreign and international companies, however, as more and more brands target this attractive audience, the need to define which Chinese audiences to target has become even more important. While the majority of companies are focused on […]
How to market wine to Chinese consumers
The Chinese are not traditionally known as big wine drinkers, however, China’s wine market is thriving as middle class Chinese consumers increasingly develop a palette for wine. The growth is particularly good news for Australian wine brands, which have seen a 51% increase in exports to China in the […]
Future of Retail: Starbucks Reserve Roastery
China is home to the world’s largest retail and e-commerce markets. The arrival of new retail, which integrates the offline and online retail experiences, is not only changing the way consumers shop and buy products, but also how they experience brands. In the first of a series exploring the […]
Moving beyond Tier 1: Marketing opportunities in lower-tier cities
Over the next five years China plans to import more than US$10 trillion worth of goods and services. This rise in imports, driven by growing consumer demands is providing huge opportunities for foreign companies like those in Australia and New Zealand. While the growth is coming from across the […]
Australian companies ask what do Chinese audiences want?
Australian companies are seeking a greater understanding of what Chinese consumers want and how best to engage with them, as they increasingly target this booming market. Australian businesses are stepping up their focus on China as local exports to the world’s largest retail market surged 40% in June to […]
UMS appointed by PowerShop to build its brand with New Zealand’s Chinese community
United Media Solution (UMS), New Zealand’s leading Chinese digital marketing agency, has been appointed by electricity provider PowerShop to build its brand with Chinese kiwis in New Zealand. PowerShop, the online electricity provider which was founded in New Zealand and is backed by Meridien Energy, aims to increase its […]
UMS leads SA businesses through China digital marketing masterclass
UMS Business Development Manager Jo Ruo provided South Australian businesses with an in-depth presentation and masterclass on how to build brands in China. The event, which was hosted by the Australia China Business Council, was attended by representatives from local SME businesses including delegates from retail and food and […]
UMS appointed by New Zealand Avocado as digital marketing partner
United Media Solution (UMS), New Zealand’s leading Chinese digital marketing agency, has been appointed by New Zealand Avocado, to create and manage its digital marketing presence in China. New Zealand Avocado, the body which represents the country’s avocado growers, has appointed UMS to build awareness of the brand and […]
Does my brand need a WeChat Mini Program?
With more than one million Mini Programs available on WeChat, users need never leave the app, making it an essential for brands and marketers. WeChat Mini Programs are ‘mini-app’ which exist only within the WeChat ecosystem. The small applications operate like “lite-sized apps” enabling users to access app functionality […]