Food for thought: The challenges F&B brands face in the China market
UMS CEO Jessica Miao recently spoke on a panel at an AustCham Shanghai event discussing the opportunities for international Food & Beverage brands in the China market. The discussion highlighted some of the major challenges F&B brands face when preparing digital marketing campaigns for the China market. Jessica […]
How to successfully market luxury fashion brands in China？
The recent marketing and PR disasters suffered by Dolce & Gabbana and Zara have once again highlighted the importance of understanding your target market, particularly when it comes to China. As one of the world’s largest fashion consumer markets, China is too big an opportunity for many fashion brands […]