DU’IT looks to bolster awareness in China with digital marketing campaign
DU’IT, the skincare brand owned by Orbis Australasia Pty Ltd, has launched an integrated digital marketing campaign to boost the brand’s awareness and sales in the China market. DU’IT worked with digital marketing agency UMS to launch digital and social media activity targeting Chinese consumers. The campaign harnessed […]
How NZTE built a WeChat database of kiwi-loving Chinese consumers
New Zealand Trade and Enterprise has built a database of over 60,000 Chinese consumers who are actively buying kiwi goods. New Zealand Trade and Enterprise (as “NZTE”) has built a WeChat-based loyalty program for NZ companies called Taste New Zealand; the platform rewards those who buy NZ products and incentivise […]