As daigou channels flounder, Australian and New Zealand companies must build their brands in China
Marketing your brand to Chinese consumers is more important than ever as changes to Chinese laws mean daigou prices are on the rise and consumers will become more selective in their investments. Australian and New Zealand brands have enjoyed immense success off the backs of daigou. These individuals, or […]
How to market wine to Chinese consumers
The Chinese are not traditionally known as big wine drinkers, however, China’s wine market is thriving as middle class Chinese consumers increasingly develop a palette for wine. The growth is particularly good news for Australian wine brands, which have seen a 51% increase in exports to China in the […]
Moving beyond Tier 1: Marketing opportunities in lower-tier cities
Over the next five years China plans to import more than US$10 trillion worth of goods and services. This rise in imports, driven by growing consumer demands is providing huge opportunities for foreign companies like those in Australia and New Zealand. While the growth is coming from across the […]
Australian companies ask what do Chinese audiences want?
Australian companies are seeking a greater understanding of what Chinese consumers want and how best to engage with them, as they increasingly target this booming market. Australian businesses are stepping up their focus on China as local exports to the world’s largest retail market surged 40% in June to […]
UMS appointed by PowerShop to build its brand with New Zealand’s Chinese community
United Media Solution (UMS), New Zealand’s leading Chinese digital marketing agency, has been appointed by electricity provider PowerShop to build its brand with Chinese kiwis in New Zealand. PowerShop, the online electricity provider which was founded in New Zealand and is backed by Meridien Energy, aims to increase its […]
UMS leads SA businesses through China digital marketing masterclass
UMS Business Development Manager Jo Ruo provided South Australian businesses with an in-depth presentation and masterclass on how to build brands in China. The event, which was hosted by the Australia China Business Council, was attended by representatives from local SME businesses including delegates from retail and food and […]
UMS appointed digital marketing partner for Australia’s luxury department store Harrolds
United Media Solution (UMS) has been appointed by Harrolds, the luxury department store, to create and manage its digital marketing presence in China. Harrolds is a world-renowned and award-winning luxury retail destination with stores across Australia including flagship spaces in Melbourne, Sydney and the Gold Coast. Harrolds will work […]
UMS appointed digital marketing partner for Orbis Australasia’s DU’IT brand
United Media Solution (UMS) has been appointed by Orbis Australasia as one of its partners to create and manage digital marketing for its skincare brand DU’IT. DU’IT is a dry treatment skincare brand which specialises in functional products for face, hands, feet and babies. UMS is tasked with providing […]
Are daigou short-changing Australian brands of long-term success in China?
The daigou market is booming in Australia as brands use these channels to sell their products to China’s big spending consumers, however, as more marketing spend goes to daigou, are Australian brands are forfeiting their future business in China? The appeal of daigou is easy to see. Organised individuals or […]
UMS launches Melbourne office to help Australian businesses connect with China
(left to right – Tanya Cai, Business Development Director China, Eric Yu, Business Development Manager Australia, Richard Zhu, CFO, Jessica Miao, CEO) United Media Solution (UMS) is set to open an office in Australia in a bid to help local companies grow their brands in China. As one of the […]