Latest Articles

China’s Market: The biggest changes during 2021

2021 was a year filled with challenges for international businesses, and China’s marketplace subsequently went through a period of rapid digitization. This welcomed a raft of new consumer trends, and has developed the way consumers research, order and pay for products. UMS has put together a report of China’s most […]

Merry Christmas and Happy New Year

On behalf of UMS, we hope that your festive season is filled with joy and peace.    

Case Study: Happy 1-Year Birthday to NauMai NZ Mini Programme

  It’s been a year since Education New Zealand Manapou ki te Ao (ENZ) launched the NauMai NZ WeChat Mini Programme. This is the first Mini Programme launched by a government agency with a strong focus on improving the student experience for international students. NauMai NZ is a ‘one-stop-shop’ digital […]

Case Study: NZTE Fruit Expo exhibits digitally through online showroom

New Zealand Trade and Enterprise (NZTE) China branch has initiated an O2O marketing activity, running a virtual “New Zealand at Shanghai Fruit Expo 2021”, along with the Shanghai International Fruit Expo (offline) at Shanghai New International Expo Centre. Six New Zealand fruit growers – Bostock New Zealand Limited, Goldenbay Fruit […]

Leading global design firm POPULOUS partners with UMS

Shanghai, China – 12/01/2021 – United Media Solution (UMS) is proud to announce it is partnering with POPULOUS, the world’s leading global design firm, to increase its exposure in China’s market. Since 1980s, POPULOUS has completed more than 3,200 projects worldwide, with a total value of projects designed of over […]

UMS Morning Brief monthly overview – November

To give a general idea of what’s in the UMS’ bespoke China Daily Morning Brief, a daily email service focused on four industry categories – Education, Tourism, Food & Beverage, and Health & Skincare, I decided to write a summary of the Nov. insights our team published. The Morning Brief […]

The future of brand experiences is here to stay: O2O marketing

  Well-known hotpot restaurant brand “Hi” ’s (“海底捞” in Chinese) has launched a bubble tea “DIY” kiosk which enables customers to scan, pay, and make their own bubble tea by tapping a few buttons through a WeChat Mini Program!   O2O experiences are becoming increasingly popular in China as consumer […]

Happy Thanksgiving Day

It’s been another busy, but extremely fulfilling year for the team at UMS, and as the thanksgiving period rolls around, we’d like to take this opportunity to thank those that have supported us, worked with us, and celebrated with us during 2021. We couldn’t have done it without you and […]

UMS Annie Feng shares remote working wisdom

On 23 November, the Asia New Zealand Foundation (ANZF) invited UMS HR Director, Annie Feng, to speak at the intern induction day. Attendees included previous UMS interns, ANZF leaders and experts from Education NZ. Annie spoke about the importance for New Zealand young talents to build Asia knowledge and connections, […]

Jessica Miao gives advice on future female leaders in China

On November 3, UMS founder and CEO, Jessica Miao was invited to speak at the Roundtable of APEC Women’s Business Leaders, an event organised by the New Zealand Consulate-General in Shanghai. This event provided an opportunity for female leaders to discuss the current economy and share personal stories of how […]