Latest Articles

UMS Morning Brief monthly overview – November

To give a general idea of what’s in the UMS’ bespoke China Daily Morning Brief, a daily email service focused on four industry categories – Education, Tourism, Food & Beverage, and Health & Skincare, I decided to write a summary of the Nov. insights our team published. The Morning Brief […]

The future of brand experiences is here to stay: O2O marketing

  Well-known hotpot restaurant brand “Hi” ’s (“海底捞” in Chinese) has launched a bubble tea “DIY” kiosk which enables customers to scan, pay, and make their own bubble tea by tapping a few buttons through a WeChat Mini Program!   O2O experiences are becoming increasingly popular in China as consumer […]

Happy Thanksgiving Day

It’s been another busy, but extremely fulfilling year for the team at UMS, and as the thanksgiving period rolls around, we’d like to take this opportunity to thank those that have supported us, worked with us, and celebrated with us during 2021. We couldn’t have done it without you and […]

UMS Annie Feng shares remote working wisdom

On 23 November, the Asia New Zealand Foundation (ANZF) invited UMS HR Director, Annie Feng, to speak at the intern induction day. Attendees included previous UMS interns, ANZF leaders and experts from Education NZ. Annie spoke about the importance for New Zealand young talents to build Asia knowledge and connections, […]

Jessica Miao gives advice on future female leaders in China

On November 3, UMS founder and CEO, Jessica Miao was invited to speak at the Roundtable of APEC Women’s Business Leaders, an event organised by the New Zealand Consulate-General in Shanghai. This event provided an opportunity for female leaders to discuss the current economy and share personal stories of how […]

China Morning Brief project

The UMS’ China Morning Brief is a daily email report which presents findings from UMS’ social monitoring service. Our Morning Brief reports on the latest buzz on social media and what topics have been discussed most in China’s market. Providing a broad reference for four different industries: education, travel, food […]

UMS is hiring Marketing & Sales Executives and Marketing Managers

UMS is hiring in China! If you are excited about digital led smart solutions, fascinated by innovative ideas and want to work in a digital-savvy team, come and join us! We are looking for Marketing & Sales Executives and Marketing Managers in UMS Shanghai and Ningbo office. 🌟You are an […]

UMS Morning Brief monthly overview – October

  To give a general idea of what’s in the UMS’ bespoke China Daily Morning Brief, a daily email service focused on four industry categories – Education, Tourism, Food & Beverage, and Health & Skincare, I decided to write a summary of the July insights our team published. The Morning […]

Happy Halloween!

  Happy Halloween! The UMS team has decorated the office to celebrate the spooky season! We like to get together on occasions such as these to unwind and spend time together as a group. We even got some Halloween themed cupcakes to share!  

Case Study: Digital Exhibition Centre advances businesses to exhibit 24/7

Background: Traditionally, international companies heavily rely on offline channels such as visitation, exhibition and face to face meetings, etc. to make businesses happen. However, with traditional channels disturbed by the Covid-19 pandemic, it has become difficult for international businesses to connect and gain exposure to the Chinese market. Unsurprisingly, digitalisation […]