Latest Articles

Ministry of Awesome welcomes Jessica to the stage

On 18 May, Jessica Miao, UMS Founder, was invited to deliver a keynote presentation during Ministry of Awesome’s TechWeek. This sharing session guided participants through the challenges and instructions of launching your product into the China market. Jessica has become a hugely valuable mentor from Ministry of Awesome’s incubation programme at […]

Press Release | Connection is key: UMS & AustCham Shanghai launch business boosting Mini Program

UMS is proud to announce that it has worked with AustCham Shanghai to develop a Mini Program that expertly manages member information providing a centralised platform. AustCham Shanghai has always been interested in digitalising its services, and our partnership was a pivotal first step to achieve this goal.   🔼 scan […]

UMS Celebrates Digital Success with NZCTA China Business Awards

    On Thursday 7th April, the HSBC NZCTA China Business Awards were held, celebrating the growing success of the economic relationship between New Zealand & China. This is the ninth award ceremony since its inception in 2004 and they have grown to become New Zealand’s preeminent awards recognising and rewarding […]

UMS Morning Brief monthly overview-March

  It has been two years since we launched the Morning Brief – a daily summary providing the latest buzz on social media across four different industries: education, travel, food and beverage, and wellbeing and skincare. Throughout the Covid-19 pandemic, we have identified a gap between overseas businesses and their […]

Jessica Miao won the New Zealand Women in Leadership Award!

We are thrilled to announce that UMS Founder Jessica Miao has won the Australia-New Zealand Community Awards ‘New Zealand Women in Leadership Award’ on 31st March. Jessica received a community nomination for the award, with the statement: “As a young and vivacious entrepreneur, Jessica is a trailblazer, opening the pathway […]

Case Study :First ever diamond education WeChat Mini Program launched

  Background: De Beers has a unique position in the world of diamonds through their involvement in each stage of the diamond pipeline – from exploration and discovery through to the sale of diamond jewellery. They have conducted internal courses for decades and brought together some of the best courses, adding […]

UMS Eric delivers keynote on market shake-ups

  On 22nd March, Eric Yu, UMS co-CEO and Partner, was invited to deliver a keynote presentation at a workshop run by the Australia China Business Council. This workshop is part of a series of targeted digital workshops which aim to empower Victorian exporters to take full advantage of Australia’s largest trading […]

UMS Morning Brief monthly overview – February

To give a general idea of what’s in the UMS’ bespoke China Daily Morning Brief, a daily email service focused on four industry categories – Education, Tourism, Food & Beverage, and Health & Skincare, I decided to write a summary of the Feb. insights our team published. The Morning Brief […]

UMS 招聘 : 项目执行(Account Executive)

和我们一起,全面体验数字营销的方方面面!

Case Study: Cartoon Characters Rejuvenate Chinese Cuisine

Background: Dongfang Jibai (东方既白), the first Chinese cuisine chain store introduced by the Yum Group, the brother brand of KFC, Pizza Hut, and Taco Bell, is targeting Generation Z (born in 1995-2009) with traditional Chinese cuisine. With Gen Z who are always hunting for novelty being the main consumption force, […]