Latest Articles

Case study: Navico & UMS introduce the Lowrance brand to China

Since 2019, UMS has been working together with Navico Group to help connect them with their target market in China through digital media promotion. Over the last 20 years, Navico Group has brought together the world’s most trusted brands, offering decades of experience designing and developing state-of-the-art product solutions for the water […]

What are sinking markets, and why should you care?

In October, UMS co-CEO, Eric Yu (Qi) was invited to speak at the AustCham Shanghai FMCG Industry Experts Webinar to provide on the ground realities and key strategies for success. During his presentation, Eric discussed what brands can learn from big Chinese players, and what they should do differently given their smaller budgets. He […]

Webinar: Student Experience Panel Forum

Join our UMS team for this exclusive webinar, where we reveal key insights to help position your higher education brand for increased consideration on a wide range of digital platforms in China. Register for this Webinar to: Hear directly from students during a panel discussion regarding their changes to appetite, […]

Webinar | Register now for strategic insights for 2023

Busy recruiting Chinese students to study internationally? Join our UMS team for the first webinar of its UMS China Education Market Webinar Series, where we reveal key insights to help higher education brands reconnect with prospective students.     Register to learn more about: Key changes to appetite, priorities, and […]

UMS’ dedication to growing individuals, staff and the industry

Yesterday, HR & Operations Director Annie Feng, was invited to deliver a lecture to business students of the University of Nottingham Ningbo on UMS’ successful talent development and career growth programmes.     Over the years, UMS has built its Centre of Excellence, a team dedicated to employee experience and talent […]

UMS welcomes new wave of young talents through its virtual doors

UMS remains dedicated to cultivating and developing young marketers and industry talents. Over the years, we have been lucky enough to welcome many young professionals with diverse backgrounds and experiences through our doors (virtual included). Not only does it give us an opportunity to coach the next wave of young […]

UMS joins AustCham Shanghai as new Platinum Member

We are proud to announce that UMS has been selected as AustCham Shanghai’s Platinum Member for 2022. Eric Yu, our co-CEO has been chosen as the company nominee. UMS has been a long term partner of AustCham Shanghai and has been a proud and active member of the Chamber since […]

Eric Yu speaks on the power of QR codes at WSET Global APP Summit

On 21 June, Eric Yu, co-CEO of UMS, was invited to speak at the WSET Global APP Summit. The Wine & Spirit Education Trust (WSET) provides best-in-class education and qualifications to inspire and empower the world’s wine and spirits professionals and enthusiasts. WSET’s first Global APP Summit brings together the Approved […]

UMS is excited to be launching its refreshed Morning Brief service!

UMS is excited to be launching its refreshed Morning Brief service! Morning Brief is a daily email publication that provides an overview of what topics are being discussed through four industries online in China. These four new industries include education, travel, FMCG and luxury goods specifically related to NZ and […]