Latest Articles

Case Study: New Zealand Wins at Sina Travel Annual Awards

Arguably one of the most influential travel channels in China, Sina Travel has been steering Chinese tourists towards the best destinations, deals and travel operators for over 10 years and each year the channel celebrates the best in travel with an annual awards presentation. The prestigious awards are organized by […]

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5 Ways to Market to the Chinese Tiger

Everyone wants to know how to succeed in marketing to the Chinese, and with Chinese consumer spending expected to triple to $6 trillion by 2020 (compared with flattening Western markets) as projected by Boston Consulting Group and reported in Jing Daily,  it’s no wonder! But succeeding in China is not as […]

The Entrepreneurship Project Launched by UMS and MSc Entrepreneurship and Innovation Management of UNNC Has Come to A Successful End

On the afternoon of April 29th, UMS and MSc Entrepreneurship and Innovation Management of The University of Nottingham held the conference for the entrepreneurship project in the UMS’ meeting room. The entrepreneurship project has last for a month and a half and finally came to a successful end after the continuous […]