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New Zealand Trade and Enterprise has built a database of over 60,000 Chinese consumers who are actively buying kiwi goods. New Zealand Trade and Enterprise (as “NZTE”) has built a WeChat-based loyalty program for NZ companies called Taste New Zealand; the platform rewards those who buy NZ products and incentivise […]
New Zealand brand ecostore used live streaming technology and social media to triple sales and achieve marketing success on China’s Singles Day. The 11.11 juggernaut grows larger and more powerful every year which makes it an immensely attractive vehicle for brands. However, with the annual event dominated by multinational brands […]
When it comes to social media there’s a lot of opportunity for companies in China but WeChat is one of the channels offering the most potential right now. This was the subject of a workshop delivered by UMS General Manager Jessica Miao in Shanghai last week, as part of the annual […]
China’s affluent middle class is spending more and more time shopping online. How can western companies engage with this lucrative audience and grow their brand in China? 1. Analyse and understand the market Market analysis is important for any new market. However, China’s size, scale, and cultural differences make robust […]
Every conversation about social media in China starts the same way. No Facebook. No YouTube. No Twitter. For many, China’s social media landscape is unfamiliar and disorientating, but what it lacks in familiarity it more than makes up for in size, scale, and opportunity. In the absence of the Facebook […]
The Online Superstar Forum held by the leading China social media platform Sina Weibo was recently held in June 2016, and attracted hundreds of popular online superstars like Papijiang(Papi酱), Zhangday(张大奕eve), Aikelili(艾克里里), Wangnima(王尼玛) to the forum. Zhangday(张大奕eve) appearing at the Weibo Online Superstars Forum Previously called KOLs or even Grassroots Journalists […]
We’re on the ‘up’! The Ningbo based team moved into their sparkling new offices on the 18th floor in the prestigious Hebang building in Ningbo’s CBD last week and the Shanghai team are on the lookout for a suitable new office ‘home’ in the heart of bustling Shanghai within the […]
A recent report reveals that Chinese spend an average of 21 hours per week on social media, vastly exceeding the time spend watching videos, reading news, shopping and playing games.
Arguably one of the most influential travel channels in China, Sina Travel has been steering Chinese tourists towards the best destinations, deals and travel operators for over 10 years and each year the channel celebrates the best in travel with an annual awards presentation. The prestigious awards are organized by […]
Everyone wants to know how to succeed in marketing to the Chinese, and with Chinese consumer spending expected to triple to $6 trillion by 2020 (compared with flattening Western markets) as projected by Boston Consulting Group and reported in Jing Daily, it’s no wonder! But succeeding in China is not as […]
