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United Media Solution (UMS) has been appointed by Pāmu, to create and manage its digital marketing presence in China. Pāmu, which is the brand name for Landcorp Farming Limited, is a recognised leader in New Zealand’s agricultural sector. They are sheep, beef, dairy and deer farmers, selling to most […]
UMS has launched an educational program in a bid to promote greater awareness of the many and varied opportunities of the China market. The program will see the agency’s key staff presenting and attending a range of events throughout April and May across Australia and New Zealand. The […]
DU’IT, the skincare brand owned by Orbis Australasia Pty Ltd, has launched an integrated digital marketing campaign to boost the brand’s awareness and sales in the China market. DU’IT worked with digital marketing agency UMS to launch digital and social media activity targeting Chinese consumers. The campaign harnessed […]
United Media Solution (UMS), a leading Chinese digital marketing agency, has been appointed by Bundaberg Brewed Drinks, to create and manage its digital marketing presence in China. Bundaberg Brewed Drinks is an Australian family business, which has produced a drink range including the iconic Bundaberg Ginger Beer. The products are […]
The recent marketing and PR disasters suffered by Dolce & Gabbana and Zara have once again highlighted the importance of understanding your target market, particularly when it comes to China. As one of the world’s largest fashion consumer markets, China is too big an opportunity for many fashion brands […]
CLIENT: TOURISM NEW ZEALAND PROJECT: WECHAT SURVEY New Zealand’s destination brand is one of most recognised and respected globally and the country is experiencing record numbers from tourism. As one of its most important markets, China has been integral to driving this growth and Tourism New Zealand’s activity on […]
UMS is partnering with the Australian China Business Council (ACBC) to host a Digital Marketing Accelerator program for Australian businesses and marketers. The program, which will be hosted by ACBC’s South Australian branch, will incorporate a series of masterclass sessions designed to help Australian businesses excel in China. […]
Marketing your brand to Chinese consumers is more important than ever as changes to Chinese laws mean daigou prices are on the rise and consumers will become more selective in their investments. Australian and New Zealand brands have enjoyed immense success off the backs of daigou. These individuals, or […]
As China ushers in the Year of the Pig, UMS takes a look at the key consumer trends and behaviours that marketers need to consider in 2019. 1. Quality vs Quantity As the talk of China’s economic slowdown continues, Chinese consumers are shifting their focus from quantity to […]
As we launch into 2019 and prepare to celebrate Lunar New Year and the Year of the Pig in China, UMS Chief Financial Officer Richard Zhu shares an update on the agency. 2018 was another good year for UMS, coming off the back off our Pre-A round funding and […]
