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Education New Zealand (ENZ), the government body responsible for developing and promoting New Zealand as an International Education destination, wanted to expand its reach into the valuable China market. With Chinese international students accounting for more than 30% of the total international students in New Zealand in 2018, and […]
Working with Key Opinion Leaders (KOLs) to help brands promote their products and services as an effective marketing strategy has been adopted by many western marketers who are trying to connect with Chinese consumers. Some are still new to the game and eager to find out about China’s powerful KOLs. […]
The 7-day China National Day holiday, also known as “Golden Week” holiday is one of the biggest tourist seasons for Chinese people. According to the Ministry of Culture and Tourism, the number of outbound tourists exceeded 7 million during the National Day holiday. Chinese are increasingly choosing to travel […]
UMS CEO Jessica Miao has appeared on the China Path Podcast to discuss digital marketing and social media in China. The podcast, which is created by the Australia China Business Council, aims to provide China business advice to Australian businesses to help deepen their engagement with the country’s largest […]
United Media Solution has expanded its Shanghai office as the agency continues to experience strong growth. The expansion comes hot on the heels of the launch of UMS Sydney office in July and further demonstrates the growth the company is experiencing across markets. The expansion will see UMS […]
Case Study: Wine Australia Project: Australian Wine Festival – Wine Month Campaign Wine Australia wanted to raise awareness among Chinese consumers about the high quality of Australian wines. To do this, the brand organized its first consumer facing wine event, partnering with premium offline retail stores throughout May […]
Client: Lion Group Project: Farmers Union AFL Live Streaming Campaign Lion, one of Australasia’s largest food and beverage companies, was looking to raise awareness of its yogurt brand Farmers Union among Chinese consumers. However, faced with China’s hugely competitive dairy market, Farmers Union needed a way to stand […]
WeChat continues to occupy Australian marketers’ attention and budgets when marketing to China, highlighting the need for greater education about the opportunities for targeting Chinese consumers. This was a finding from United Media Solution’s Digital Marketing Accelerator program conducted in partnership with the South Australian chapter of the Australian […]
United Media Solution (UMS), a leading Chinese digital marketing agency, has been appointed by Lion, to create a digital marketing presence for its Farmers Union brand in China. Farmers Union is a dairy brand owned by Lion, one of Australasia’s largest food and beverage companies. The Farmers Union brand […]
UMS has joined global independent agency network Affinità, as its China agency partner. The move will see UMS work closely with the network’s agencies in markets across Europe, USA, Canada and Asia, and will provide UMS clients with access to these new markets. Founded in Europe in 2017, […]
