Trends

EV Boom in China: Driving Towards Sustainability

Photo Caption: BYD’s booth at the 2023 Shenyang International Auto Show on May 3, 2023, CNN As the world faces increasing environmental challenges and concerns, consumers everywhere are changing their buying patterns. In China, a rapidly growing middle class are adopting eco-friendly and sustainable products, including electric vehicles (EVs). Even […]

Sizzling Growth: China’s Ready-Meal Market

Throughout the pandemic in China, food deliveries became a lifeline for many, especially small restaurants where deliveries enabled them to operate. Over time, consumers have gradually shifted their buying habits toward pre-prepared or ready-made meal options that better suits their lifestyle. Now, as life gets busier post-lockdown, the demand for […]

4 things to consider when attracting Chinese international students

Based in the Melbourne office, Eric was the original member of UMS’s first office in Australia and now the Co-CEO responsible for developing and growing business. Since 2015, the education market’s competitive landscape has changed dramatically. Australia and New Zealand, once high up on the preference list for Chinese students, […]

$15 billion reasons for international education sector recovery

Australian education exports have a long way to go to reach 2019 levels. RECOVERY STEPS Australia’s international education sector is slowly recovering after the pandemic. The reopening of Australia’s borders to international has led to an increase in student arrivals, but there is still significant work to be done to […]

Pet parental products

Pet ownership in China has skyrocketed over the past few years, becoming the largest market for pets and pet-related products. Factors such as increased disposable income, an ageing population looking for companionship, and decreased appetite for marriage amongst millennials has led to increased emphasis on treating pets like family. This […]

Outdoor activities

The pursuit of outdoor activities has quickly become one of the hottest trends in China’s market, and the good news is, it looks like it’s here to stay. Driven by lockdowns, closed borders and the Government’s focus on developing outdoor recreation, outdoor activities such as camping, fishing, hiking and sports […]

Revenge spending

The concept of “revenge spending” has been making headlines recently in China as the country emerges from the pandemic after years of restrictions. After so much time spent indoors, many Chinese consumers are eager to spend on entertainment, travel, and luxury items. During the first two months of 2023, spending […]

Back on the plane, and on social media: The welcome return of International Students.

The pandemic significantly reduced the number of international students starting or continue their studies in western countries, including the UK, Australia, and New Zealand. However, as borders have reopened, the return of students will have welcome flow-on effects for industry sectors beyond education. International students not only bring diversity to […]

Chinese students leading growth and recovery for International Education in the UK

In 2022, the education industry breathed a sigh of relief as border closures and travel restrictions became a thing of the past. International education in the UK has been  significantly disrupted by the Covid-19 pandemic, with many students being forced to put their study plans on hold or study remotely. […]

Where do Chinese international students want to study most?

Thousands of Chinese international students are already re-entering the international study market, but their destination preference has changed significantly over time: 🏆 Political turbulence and violence have knocked USA off the top spot. The country once captured 51% of Chinese students, which has now fallen to just 30%. 🔐 The […]