Trends

This article is part of a series from our latest whitepaper, the China Social Media Platforms Guide. You can download the guide here: https://www.umssocial.com/china-social-media-platform-report/2023?s=blog INTRODUCTION: Many brands with experience in China have tried promotions on WeChat or have previously operated an Official Account. It’s never too late to start (or […]

This article is part of a series from our latest whitepaper, the China Social Media Platforms Guide. You can download the guide here: https://www.umssocial.com/china-social-media-platform-report/2023?s=blog INTRODUCTION: Douyin is a shortform video platform that was launched by ByteDance in China in 2016. It has grown to become one of the most popular […]

This article is part of a series from our latest whitepaper, our China Social Media Platforms Guide. You can download the guide here: https://www.umssocial.com/china-social-media-platform-report/2023?s=blog INTRODUCTION: Bilibili is a Chinese online video-sharing platform that launched in 2009. It has become one of the most popular platforms in China, with over 326 […]

As 2023 is ending, we recognise this year as the first rebound-year after the COVID-19 pandemic. Understanding trends and how consumers acted throughout this year is a telling sign for the future, showing us where priorities lie in a time of market recovery.  As global travel rebounds in the post-pandemic […]

Visitors to Shanghai crowd onto the Bund for views of light and laser shows across the skyscrapers in Pudong. Photo credit: Guy Thompson This year, the Mid-Autumn Festival fell right before the Chinese National Holiday, making this 8-day vacation one of the longest of the year. As COVID-19 restrictions have […]

The NZIEC KI TUA 2023 International Education Conference, was in Ōtautahi, Christchurch recently. The event brought together key leaders from education throughout New Zealand for a three-day program that explored opportunities for the future, to rebuild international student numbers and grow beyond. The conference theme ‘Te Ara Ki Tua’ translates […]

Brands with experience in the China market know that it is a completely different landscape from the West. And while WeChat has been an essential platform for many brands to test the market, it’s just the tip of the iceberg. China’s vast digital landscape is packed with opportunities to reach […]

As Australia looks to engage prospective students in China to regain pre-pandemic numbers, it is important that marketers are aware of the different ecosystems of apps in China to effectively create and deploy engaging content. However, marketing strategies that might have been successful before the pandemic will need to be […]

In 2019, the Chinese international student market contributed an estimated $12.1 million dollars to the Australian economy[1], and made up 37.3% of all international students in the country[2]. When the pandemic swept across the globe in 2020, many students returned to their home countries and no longer enrolled in overseas […]

As global travel starts to make a comeback and return to a ‘new normal’, New Zealand is engaging with China to rekindle its tourism industry, an industry that faced considerable setbacks during the COVID-19 pandemic and recent flooding events. New Zealand exported NZD$3.4 billion of services to China in 2019 […]