AI joins the team
AI has rapidly become a central topic of conversations around the world, and applications for the new technology are becoming integrated into nearly every aspect of modern life. In China it has reshaped and streamlined customer service, boosted new product innovation, and influencing entire industries. This impact is setting new […]
RedNote’s Rise: A New Opportunity for Brands
In the lead up to the ban of TikTok in the US, long time users of the platform have been rushing to other platforms as #tiktokrefugees to connect with their existing followers or restart their social media presence from scratch. In a surprising twist, many went directly to another Chinese […]
Top 8 Trends to Watch in China in 2025
As the world’s largest and fastest-moving consumer market, China sets trends that resonate globally. Tracking these trends is essential to understand shifting consumer habits and preferences. Here are our top picks for 2025. Social commerce shift The integration of payment options into China’s social media platforms, has led to […]
UMS Whitepaper Release: International Education Outlook 2025
This whitepaper forms part of our ongoing research to identify the key trends and changes in the international study market, with specific focus on outbound students in Higher Education.
The student journey: How to create compelling, impactful digital solutions
Look around any campus in the world today and you’ll notice a sea of faces busy with their smartphones. We’ve all seen how technology has changed our world and has become ever-present in the daily lives of our students. Students have a wealth of social platforms and digital content to […]
Set Up to Thrive: Enhancing the Study Abroad and Exchange experience
I enjoyed attending APAIE in Perth last month. One of the areas that stood out for me was the renewed commitment to give students study abroad and exchange experiences. These are so valuable for students as they provide the opportunity to experience a different culture, make new friends, be connected […]
Weighing up the Options; Chinese International Students and Career Paths
We’ve just recently released our Q4 update for our ongoing higher education research at United Media Solution. This article wraps up key points from section 3 of the whitepaper report to provide international education marketers with insights into changing study motivations for their 2024 strategy. The pandemic has significantly impacted […]
International Education Update: Key takeaways from 2023
We’ve just released our Q4 update for our ongoing higher education research at United Media Solution. This article wraps up key points from the whitepaper report to provide international education marketers with insights for their 2024 strategy. Key Highlights: Changing Dynamics: Post-pandemic, the motivations for Chinese students seeking overseas […]
Destination Dynamics: Exploring the Preferences in Study Locations for Chinese International Students
Hero Image Credit: Guy Thompson. From COVID-19 to changing economic pressures, choosing an overseas location to complete studies can be complicated. With updated survey data from New Oriental for the 2022-2023 year, we can see several important changes in the overall market for Chinese international students. The opening of borders […]
What is Xiaohongshu, Little Red Book? (China’s Instagram)
This article is part of a series from our latest whitepaper, the China Social Media Platforms Guide. You can download the guide here: https://www.umssocial.com/china-social-media-platform-report/2023?s=blog INTRODUCTION: Xiaohongshu, also known as Little Red Book, uses the slogan ‘Mark your life’, and is aimed at becoming a lifestyle community for young people. It […]