UMS Morning Brief monthly overview – September
To give a general idea of what’s in the UMS’ bespoke China Daily Morning Brief, a daily email service focused on four industry categories – Education, Tourism, Food & Beverage, and Health & Skincare, I decided to write a summary of the July insights our team published. The Morning Brief […]
UMS Morning Brief monthly overview – August
To give a general idea of what’s in the UMS’ bespoke China Daily Morning Brief, a daily email service focused on four industry categories – Education, Tourism, Food & Beverage, and Health & Skincare, I decided to write a summary of the July insights our team published. The Morning Brief […]
Don’t leave out WeChat Channels in the age of videos
In January 2020, WeChat launched a new feature called Channels (video accounts) and has been elevating its digital capabilities gradually. To date, it enables brands and users to release images, videos, live stream, and even sell products. Why 1. Channels is a key feature within WeChat’s ecosystem where “private traffic” […]
UMS Morning Brief monthly overview – July
To give a general idea of what’s in the UMS’ bespoke China Daily Morning Brief, a daily email service focused on four industry categories – Education, Tourism, Food & Beverage, and Health & Skincare, I decided to write a summary of the July insights our team published. The Morning Brief […]
UMS Morning Brief monthly overview – June
To give a general idea of what’s in the UMS’ bespoke China Daily Morning Brief, a daily email service focused on four industry categories – Education, Tourism, Food & Beverage, and Health & Skincare, I decided to write a summary of the April insights our team published. The Morning Brief […]
UMS Morning Brief monthly overview – May
To give a general idea of what’s in the UMS’ bespoke China Daily Morning Brief, a daily email service focused on four industry categories – Education, Tourism, Food & Beverage, and Health & Skincare, I decided to write a summary of the April insights our team published. The Morning Brief […]
UMS Morning Brief monthly overview – April
To give a general idea of what’s in the UMS’ bespoke China Daily Morning Brief, a daily email service focused on four industry categories – Education, Tourism, Food & Beverage, and Health & Skincare, I decided to write a summary of the April insights our team published. The Morning Brief […]
UMS Morning Brief monthly overview – March
To give a general idea of what’s in the UMS’ bespoke China Daily Morning Brief, a daily email service focused on four industry categories – Education, Tourism, Food & Beverage, and Health & Skincare, I decided to write a summary of the March insights our team published. The Morning Brief […]
How education brands can level-up through WeChat advertising
A recent report by China’s Southwestern University of Finance and Economics, indicates that the demand from Chinese students studying abroad remains strong, and was not hugely affected by the COVID-19 pandemic. UMS’ Daily Morning Brief (education) suggested, the total number of Chinese students overseas in 2019 was about 890,000 and […]
UMS Morning Brief monthly overview – February
Morning brief is a daily email publication that reports on the latest insights and what topics beening discussed most in China’s market. The Morning Brief provides a broad reference in four different industries that specific for Australia and New Zealand business: education, travel, food and beverage, and health and wellness. […]