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Each month this blog will share the latest insights, trends, and data about the China market. It will also showcase social media reports and case studies to reveal the strategies that brands are employing to find success in the Middle Kingdom.
As a valued friend of United Media Solution (UMS), we want to help you stay up-to-date with China’s unique and fast moving market.
If you need to talk to China, talk with us!
In all the talk of “adapting to the China market” (a phrase so often heard it has become somewhat of a cliché) staying authentic whilst driving sales is a challenge many brands needlessly grapple with. Effective communication between branding and sales teams is a no brainer within an organization, yet […]
A cloud of uncertainty hangs over the airline industry as Chinese travel collapses and travel restrictions are enforced, causing many airlines to temporarily cancel their flights to and from mainland China, until the coronavirus epidemic is contained. Although the coronavirus has caused significant interruptions within Asia, the effects on the […]
For overseas brands, concerns around the Coronavirus outbreak in China have brought difficulties to many industries, while others are experiencing success and opportunities due to crisis preparedness. So, what have these organisations done to thrive, and what can other businesses do differently to match their success? UMS has researched and […]
This article was created by Becty Yan, who leads a team of creative talents that specialise in consumer engagements and performance marketing. You can contact Becty via email: becty@umssocial.com. Why should marketers choose SCRM? Social media is one of the most powerful ways to reach and connect with your […]
This article was created by Cecilia Zhang who leads the UMS connect team. The team work with the clients closely on media and KOL strategies, plannings and executions. You can contact Cecilia via email: Cecilia.zhang@umssocial.com. Luo Yonghao is a Chinese entrepreneur and internet celebrity, well known for his contributions […]
This article was created by Ariel Yan who leads UMS Establish team that provides China consultancy and advisory services. You can contact Ariel via email: ariel.yan@umssocial.com. As an extension of our China Morning Brief service, I am pleased to share with you the major insights and market trends we have observed […]
This article was created by Annie Feng, the HRD who works at UMS Center of Excellence Department. Annie is passionate about building a young, energetic and professional team who are able to thrive in the ever-changing digital market. The agency industry is currently saturated with news around 2020 ad […]
This article was written by Jessica Miao. Jessica is the founder and CEO of United Media Solution (UMS) – a company focused on leading overseas brands and businesses to succeed in the challenging Chinese market. On Friday 17th April, Canadian Chamber of Commerce in Shanghai and the Consulate General of […]
UMS is proud to announce the launch of China Morning Brief, a daily email report which presents findings from UMS’ social monitoring service. The China Morning Brief will identify trending topics and consumer sentiment across four key industries in which UMS specialises: education, travel, food & beverage and health supplements. […]
This article was created by Becty Yan, who leads a team of creative talents that specialise in consumer engagements and performance marketing. You can contact Becty via email: becty@umssocial.com. As the Covid-19 outbreak continues to force people into their homes across the globe, “working from home” (WFH) has become the […]
This article was created by Cecilia Zhang who leads the UMS connect team. The team work with the clients closely on media and KOL strategies, plannings and executions. You can contact Cecilia via email: Cecilia.zhang@umssocial.com. China’s cloud economy is accelerating faster than ever with businesses becoming digitally capable in a […]
This article was created by Richard Zhu, who leads UMS Establish team that provides China consultancy and advisory services. You can contact Richard via email: zhu@umssocial.com. As the Covid-19 outbreak steadily subsides in China, international brands are now facing a set of new challenges as the virus spreads elsewhere. At UMS, […]
There is no question that over the past five years, live streaming in China’s online ecosystem has taken the market by storm, completely revolutionising the way people interact with brands, purchase products and discover new ones. This sales-boosting strategy has proven extremely effective on e-commerce sites for brands during the […]
