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Each month this blog will share the latest insights, trends, and data about the China market. It will also showcase social media reports and case studies to reveal the strategies that brands are employing to find success in the Middle Kingdom.
As a valued friend of United Media Solution (UMS), we want to help you stay up-to-date with China’s unique and fast moving market.
If you need to talk to China, talk with us!
In all the talk of “adapting to the China market” (a phrase so often heard it has become somewhat of a cliché) staying authentic whilst driving sales is a challenge many brands needlessly grapple with. Effective communication between branding and sales teams is a no brainer within an organization, yet […]
A cloud of uncertainty hangs over the airline industry as Chinese travel collapses and travel restrictions are enforced, causing many airlines to temporarily cancel their flights to and from mainland China, until the coronavirus epidemic is contained. Although the coronavirus has caused significant interruptions within Asia, the effects on the […]
For overseas brands, concerns around the Coronavirus outbreak in China have brought difficulties to many industries, while others are experiencing success and opportunities due to crisis preparedness. So, what have these organisations done to thrive, and what can other businesses do differently to match their success? UMS has researched and […]
In all the talk of “adapting to the China market” (a phrase so often heard it has become somewhat of a cliché) staying authentic whilst driving sales is a challenge many brands needlessly grapple with. Effective communication between branding and sales teams is a no brainer within an organization, yet […]
Bundaberg Brewed Drinks is an Australian family business which has been producing premium soft drinks since the 1960s, including the iconic Bundaberg Ginger Beer. Its products are sold in more than 50 countries globally, with China becoming an increasingly important market for the company. For over a year, UMS […]
The lasting impact of Covid-19 on China’s market has accelerated digital transformation and marketing innovations. For brands trying to enter a new market, primary factors that should keep in mind are in setting the correct position, identifying the target market, and creating an attractive story to trigger early adopters. […]
UMS迎来了卓越成长计划首批初苗成长营学员！这是一个全方位的沉浸式体验，让我们一起来认识一下首期学员吧！他们分别是：德才兼备的Rocky, 古灵精怪的Hitomi, 活泼可爱的Maggie。 UMS has welcomed in our first round of students for the 2020 UMS Accelerate Development Programme. From the offline to online markets, it’s an all-round immersive experience for this crew! 此计划致力于培养行业人才，并始终开放申请。如果你也在寻找一个可以提升数字营销知识，同时充满乐趣的平台，请联系我们加入下一期的初苗成长营计划！ This programme is dedicated to growing industry talents and applications are always open. If […]
As a digital transformation takes place in China’s marketplace, the need for innovative solutions has become more important than ever before. United Media Solution has been working with its clients to deliver these solutions and recently, has been able to create a game changing product for its new client, New […]
Jessica is the founder and CEO of United Media Solution (UMS) – a company focused on leading overseas brands and businesses to succeed in the challenging Chinese market. On Thursday 19th June, New Zealand Trade & Enterprise invited me to speak on digital changes and trends in China and […]
UMS卓越成长计划，是一个致力于为行业长期培养人才，为人才提供实践经验和技能发展的公益性平台。今年夏天，此培养计划的第一期 – 初苗成长营现已开始招募学员。 赶快邮件至career@umssocial.com来联系我们吧！ The UMS Accelerate Development Programme is dedicated to growing industry talent and giving students practical experience. Participants will work with teams across UMS alongside taking part in specialised training and mentoring sessions. The first phase of the programme – Seedling Growth Camp will begin this […]
This article was created by Ariel Yan who leads UMS Establish team that provides China consultancy and advisory services. You can contact Ariel via email: ariel.yan@umssocial.com. As an extension of our China Morning Brief service, I am pleased to share with you the major insights and market trends we […]
This article was created by Annie Feng who is Human Resource Director and Partner for UMS. Annie is responsible for managing all human resources functions across the UMS business and also works closely with the management teams in Asia Pacific. 加入United Media Solution（UMS）, 触碰数字营销的未来！UMS卓越成长计划，是一个致力于为行业长期培养人才，为人才提供实践经验和技能发展的公益性平台。今年夏天，此培养计划的第一期 – 初苗成长营现已开始招募学员。 Join United Media […]
Shanghai, China – 28th May, 2020 – United Media Solution (UMS) is proud to announce its partnership with Podium, a global Immersive Virtual Events initiative led by UK’s leading B2B agency The Crocodile, designed to help businesses transform their virtual interactions with customers. After two months of lockdown measures in […]
