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Each month this blog will share the latest insights, trends, and data about the China market. It will also showcase social media reports and case studies to reveal the strategies that brands are employing to find success in the Middle Kingdom.
As a valued friend of United Media Solution (UMS), we want to help you stay up-to-date with China’s unique and fast moving market.
If you need to talk to China, talk with us!
In all the talk of “adapting to the China market” (a phrase so often heard it has become somewhat of a cliché) staying authentic whilst driving sales is a challenge many brands needlessly grapple with. Effective communication between branding and sales teams is a no brainer within an organization, yet […]
A cloud of uncertainty hangs over the airline industry as Chinese travel collapses and travel restrictions are enforced, causing many airlines to temporarily cancel their flights to and from mainland China, until the coronavirus epidemic is contained. Although the coronavirus has caused significant interruptions within Asia, the effects on the […]
For overseas brands, concerns around the Coronavirus outbreak in China have brought difficulties to many industries, while others are experiencing success and opportunities due to crisis preparedness. So, what have these organisations done to thrive, and what can other businesses do differently to match their success? UMS has researched and […]
Over the next five years China plans to import more than US$10 trillion worth of goods and services. This rise in imports, driven by growing consumer demands is providing huge opportunities for foreign companies like those in Australia and New Zealand. While the growth is coming from across the […]
Australian companies are seeking a greater understanding of what Chinese consumers want and how best to engage with them, as they increasingly target this booming market. Australian businesses are stepping up their focus on China as local exports to the world’s largest retail market surged 40% in June to […]
United Media Solution (UMS), New Zealand’s leading Chinese digital marketing agency, has been appointed by electricity provider PowerShop to build its brand with Chinese kiwis in New Zealand. PowerShop, the online electricity provider which was founded in New Zealand and is backed by Meridien Energy, aims to increase its […]
UMS Business Development Manager Jo Ruo provided South Australian businesses with an in-depth presentation and masterclass on how to build brands in China. The event, which was hosted by the Australia China Business Council, was attended by representatives from local SME businesses including delegates from retail and food and […]
United Media Solution (UMS), New Zealand’s leading Chinese digital marketing agency, has been appointed by New Zealand Avocado, to create and manage its digital marketing presence in China. New Zealand Avocado, the body which represents the country’s avocado growers, has appointed UMS to build awareness of the brand and […]
M+AD spoke to UMS CEO Jessica Miao, about how the digital marketing agency is experiencing a strong growth in 2018. Below is a reproduction of the article or you can view it online here. United Media Solution (UMS), New Zealand’s leading Chinese digital marketing agency, experienced a strong period […]
With more than one million Mini Programs available on WeChat, users need never leave the app, making it an essential for brands and marketers. WeChat Mini Programs are ‘mini-app’ which exist only within the WeChat ecosystem. The small applications operate like “lite-sized apps” enabling users to access app functionality […]
United Media Solution (UMS) has been appointed by Harrolds, the luxury department store, to create and manage its digital marketing presence in China. Harrolds is a world-renowned and award-winning luxury retail destination with stores across Australia including flagship spaces in Melbourne, Sydney and the Gold Coast. Harrolds will work […]
WeChat’s user base is aging. Much like Facebook, the social network’s growth is coming from China’s seniors, or ‘silver generation’, who are embracing the app. The silver generation, those aged over 60 years, spend more than 80% of their data traffic on WeChat, this compares with people aged 18-35-years-old […]
United Media Solution (UMS) has been appointed by Orbis Australasia as one of its partners to create and manage digital marketing for its skincare brand DU’IT. DU’IT is a dry treatment skincare brand which specialises in functional products for face, hands, feet and babies. UMS is tasked with providing […]
