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Background China is now New Zealand’s largest export market since New Zealand signed the China Free Trade Agreement (FTA) back in 2008. In the year ending December 2019, 23% of New Zealand’s total goods and services exports were with China, worth $20.1 billion. The COVID-19 pandemic represents an unprecedented disruption […]
To give a general idea on what’s in the UMS’ bespoke China Daily Morning Brief, a daily email service focused on four industry categories – Education, Tourism, Food & Beverage, and Health & Skincare, I decided to write a summary of November insights our team published. The China Morning Brief […]
China will likely lead the way in some of the most innovative consumer trends as we look ahead to 2023. From post-lockdown spending to activities outside the home, to an increased focus on sustainability and the environment, here are our top picks to keep track of: Revenge Spending With pandemic […]
UMS is proud to launch its 2023 education market whitepaper, that forms part of our ongoing research to identify the key trends and changes in the international study market, with specific focus on outbound Chinese students in Higher Education. This international study market has been significantly disrupted by the pandemic […]
In March 2021, Study Melbourne launched its Shanghai Study Hub, offering international students studying through Victorian universities the opportunity to connect. Equipped with free Wi-Fi, modern furnishings, break-out rooms and complimentary Melbourne coffee, the Hub provides students an opportunity to attend events and meet-up with one another to study or work on university […]
Since 2019, UMS has been working together with Navico Group to help connect them with their target market in China through digital media promotion. Over the last 20 years, Navico Group has brought together the world’s most trusted brands, offering decades of experience designing and developing state-of-the-art product solutions for the water […]
In October, UMS co-CEO, Eric Yu (Qi) was invited to speak at the AustCham Shanghai FMCG Industry Experts Webinar to provide on the ground realities and key strategies for success. During his presentation, Eric discussed what brands can learn from big Chinese players, and what they should do differently given their smaller budgets. He […]
Join our UMS team for this exclusive webinar, where we reveal key insights to help position your higher education brand for increased consideration on a wide range of digital platforms in China. Register for this Webinar to: Hear directly from students during a panel discussion regarding their changes to appetite, […]
Busy recruiting Chinese students to study internationally? Join our UMS team for the first webinar of its UMS China Education Market Webinar Series, where we reveal key insights to help higher education brands reconnect with prospective students. Register to learn more about: Key changes to appetite, priorities, and […]
Yesterday, HR & Operations Director Annie Feng, was invited to deliver a lecture to business students of the University of Nottingham Ningbo on UMS’ successful talent development and career growth programmes. Over the years, UMS has built its Centre of Excellence, a team dedicated to employee experience and talent […]
UMS remains dedicated to cultivating and developing young marketers and industry talents. Over the years, we have been lucky enough to welcome many young professionals with diverse backgrounds and experiences through our doors (virtual included). Not only does it give us an opportunity to coach the next wave of young […]
Let’s hear what our interns have to say!
