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Background China is now New Zealand’s largest export market since New Zealand signed the China Free Trade Agreement (FTA) back in 2008. In the year ending December 2019, 23% of New Zealand’s total goods and services exports were with China, worth $20.1 billion. The COVID-19 pandemic represents an unprecedented disruption […]
To give a general idea on what’s in the UMS’ bespoke China Daily Morning Brief, a daily email service focused on four industry categories – Education, Tourism, Food & Beverage, and Health & Skincare, I decided to write a summary of November insights our team published. The China Morning Brief […]
Yesterday UMS’ Founder Jessica Miao was invited to give a speech at the Talent Connect event to young people with overseas work and/or study experience living in Shanghai. Jessica shared her startup story and experiences living and working overseas to help inspire the young talents. UMS is seeing an impressive […]
Shanghai, China – 08/05/2023 – AJ Hackett Bungy New Zealand, the home of bungy jumping, has resumed its partnership with United Media Solution (UMS) for its digital marketing activities in the China market during 2023. Founded in 1988, AJ Hackett Bungy New Zealand operates six sites in three iconic Kiwi […]
Pet ownership in China has skyrocketed over the past few years, becoming the largest market for pets and pet-related products. Factors such as increased disposable income, an ageing population looking for companionship, and decreased appetite for marriage amongst millennials has led to increased emphasis on treating pets like family. This […]
The pursuit of outdoor activities has quickly become one of the hottest trends in China’s market, and the good news is, it looks like it’s here to stay. Driven by lockdowns, closed borders and the Government’s focus on developing outdoor recreation, outdoor activities such as camping, fishing, hiking and sports […]
The concept of “revenge spending” has been making headlines recently in China as the country emerges from the pandemic after years of restrictions. After so much time spent indoors, many Chinese consumers are eager to spend on entertainment, travel, and luxury items. During the first two months of 2023, spending […]
The pandemic significantly reduced the number of international students starting or continue their studies in western countries, including the UK, Australia, and New Zealand. However, as borders have reopened, the return of students will have welcome flow-on effects for industry sectors beyond education. International students not only bring diversity to […]
This week, UMS founder Jessica Miao spoke on a panel at the #pielive23The PIE Conference and shared her insights regarding the international student market, including increasing demand, engagement using short video and the importance of connecting with parents. So, what were some of the highlights that she shared? 🔥 HIGHLIGHT […]
In 2022, the education industry breathed a sigh of relief as border closures and travel restrictions became a thing of the past. International education in the UK has been significantly disrupted by the Covid-19 pandemic, with many students being forced to put their study plans on hold or study remotely. […]
Thousands of Chinese international students are already re-entering the international study market, but their destination preference has changed significantly over time: 🏆 Political turbulence and violence have knocked USA off the top spot. The country once captured 51% of Chinese students, which has now fallen to just 30%. 🔐 The […]
Check out our new WeChat post on Tourism New Zealand‘s account that features a ’must-try‘ list of Auckland food recommendations by local people! 🍽 🇳🇿 🍲 When you click on the buttons ‘order’, further details will show up on each location, and at the end, readers are invited to comment […]
