1
Background China is now New Zealand’s largest export market since New Zealand signed the China Free Trade Agreement (FTA) back in 2008. In the year ending December 2019, 23% of New Zealand’s total goods and services exports were with China, worth $20.1 billion. The COVID-19 pandemic represents an unprecedented disruption […]
To give a general idea on what’s in the UMS’ bespoke China Daily Morning Brief, a daily email service focused on four industry categories – Education, Tourism, Food & Beverage, and Health & Skincare, I decided to write a summary of November insights our team published. The China Morning Brief […]
This week, New Zealand’s Prime Minister is visiting China and attention is turning to the state of recovery in the international education sector. During the visit, an agreement was signed in Beijing regarding the mutual recognition of higher education degrees. This will be valuable for New Zealand to build up […]
As technology and manufacturing processes in China increase, so does the quality of goods they create and the willingness of Chinese to purchase products made domestically. China is quickly catching up to meet the high demands of its consumers and is steadily gaining their trust back, but how will this […]
(Image Source: Wikimedia Commons – Chen Wu) Sustainability has become a regular part of Western marketing vocabulary and consumers now hold brands to a much higher level, and expect them to take appropriate steps to protect the environment and support social causes. In China, awareness and support of sustainability (and […]
Photo Caption: BYD’s booth at the 2023 Shenyang International Auto Show on May 3, 2023, CNN As the world faces increasing environmental challenges and concerns, consumers everywhere are changing their buying patterns. In China, a rapidly growing middle class are adopting eco-friendly and sustainable products, including electric vehicles (EVs). Even […]
Shanghai, China – To help promote its 16 Pacific Island countries to business partners in China, Pacific Trade Invest China is launching a new digital solution named “Pacific Trade Online” as a bridge for pacific businesses and Chinese consumers to connect with the help of digital marketing IT specialists UMS. (Scan […]
Throughout the pandemic in China, food deliveries became a lifeline for many, especially small restaurants where deliveries enabled them to operate. Over time, consumers have gradually shifted their buying habits toward pre-prepared or ready-made meal options that better suits their lifestyle. Now, as life gets busier post-lockdown, the demand for […]
Based in the Melbourne office, Eric was the original member of UMS’s first office in Australia and now the Co-CEO responsible for developing and growing business. Since 2015, the education market’s competitive landscape has changed dramatically. Australia and New Zealand, once high up on the preference list for Chinese students, […]
China has re-opened its borders and remains one of the most important source markets of international students in higher education. The UK and Europe are well-positioned to capture positive student interest first, compared to the North American and Australasian markets, where safety concerns and geopolitical friction still persist. Since 2011, […]
Australian education exports have a long way to go to reach 2019 levels. RECOVERY STEPS Australia’s international education sector is slowly recovering after the pandemic. The reopening of Australia’s borders to international has led to an increase in student arrivals, but there is still significant work to be done to […]
China has re-opened its borders and remains one of the most important source markets of international students in higher education.
The UK and Europe are well-positioned to capture positive student interest first, compared to the North American and Australasian markets, where safety concerns and geopolitical friction still persist.
Since 2011, full-service digital marketing agency United Media Solution (UMS) has been helping global leading brands and educational institutions succeed in China.
UMS recently released its 2023 market overview whitepaper ‘Reconnecting with Prospective Students in China’, and we will be joined for this PIE Chat Live by UMS’ Co-CEO/Partner, Eric Yu.
Eric will share his insights about the state of the China higher education market; why it remains important; the changing priorities of students and parents, and how to connect successfully and engage them.
This session is aimed at UK and European institutions who wish to connect with the Chinese market effectively.
Chair: Melissa Palleschi, Head of Partnerships & Marketing, The PIE
Panellist: Eric Yu, Co-CEO/Partner, United Media Solution
