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Is it time for brands to stop trying to compete with all the noise on
WeChat and Weibo and create strategic partnerships with smaller apps and
social media platforms? UMS general manager Jessica Miao looks at the
top marketing platforms for SME companies.
The Internet has made New Zealand a great place for ethnic minorities
to grow a business, according to Chinese mega-company Alibaba.
Leading Chinese social media agency United Media Solution (UMS) has
opened an office in Melbourne office to help Australian businesses
connect with Chinese consumers.
JD.com’s 6.18 Festival has in recent years morphed into a major
shopping event. Jessica Maio explains how brands can make the most of it
to engage with Chinese consumers?
AustCham Shanghai was pleased to host a panel of F&B experts that will
discussed how Australian businesses could navigate the pitfalls and
grasp the opportunities in China’s F&B market in the lead up to one of
the biggest food innovation exhibitions in the world, SIAL.
Chinese students and their desire to study abroad is a major drawcard
for Australian and New Zealand education institutes. Jessica Maio
explains how education brands can engage with Chinese students and their
parents to ensure they select their institution.
AUCKLAND, Today: Chinese digital agency UMS has been appointed by
Landcorp NZ to create and manage digital marketing for its Pāmu Pure
Organic and One Farm brands in China.
The New Zealand office of Chinese digital marketing agency UMS has been
appointed by Pāmu, to create and manage its digital marketing presence
in China.
SHANGHAI, Today: Chinese students and their desire to study abroad is a
major drawcard for Australian and New Zealand education institutes,
according to Chinese comms agency United Media Solution.
As China ushers in the Year of The Pig, Jessica Miao takes a look at
the key consumer trends and behaviours that marketers need to consider
in 2019.
The Asia New Zealand Foundation is New Zealand’s leading non-government
authority on Asia. We are a non-partisan, non-profit organization, set
up in 1994 to build New Zealanders’ knowledge and understanding of Asia.
We rely on a mix of public, philanthropic and corporate funding.
UC is where I built my confidence and entrepreneurial spirit…
ENZ is using WeChat, China’s most popular social media app, to connect
students to New Zealand education providers.
