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Is it time for brands to stop trying to compete with all the noise on
WeChat and Weibo and create strategic partnerships with smaller apps and
social media platforms? UMS general manager Jessica Miao looks at the
top marketing platforms for SME companies.
The Internet has made New Zealand a great place for ethnic minorities
to grow a business, according to Chinese mega-company Alibaba.
Leading Chinese social media agency United Media Solution (UMS) has
opened an office in Melbourne office to help Australian businesses
connect with Chinese consumers.
Jessica’s studies in New Zealand have assisted her to lead her own
cross-cultural marketing company, United Media Solutions, to success.
On this week’s episode we take a look at the opportunities for firms in
utilising digital marketing in China. Jessica Miao from United Media
Solution (UMS) explains how Australian firms can leverage China’s
various digital platforms, such as WeChat, to raise their profile in
China and build online channels. We look Chinese digital and online
usage habits, the functionality of WeChat, the rise of super apps and
cost-effective ways businesses can engage with digital marketing.
United Media Solution (UMS) specialises in helping overseas companies
connect their brands and products with Chinese consumers.
Assessing what you have achieved with your current China engagement
plan and how this aligns with your original expectations.
As the Covid-19 outbreak continues to force people into their homes
across the globe, “working from home” (WFH) has become the new normal.
WFH has completely changed the way brands communicate internally, and to
their clients, presenting both challenges and opportunities when doing
business.
We are delighted to collaborate with Consulate General of Canada –
Shanghai to hold a webinar about building a digital infrastructure on
Friday, April 17, at 9:30 AM, China standard time.
Are you seeking strategic brand advice during the COVID-19 outbreak?
What are the consumer behavior impacts we should expect to see in the
coming weeks and months?
For overseas brands, concerns around the coronavirus outbreak in China
have brought difficulties to many industries, while others are
experience success and opportunity due to crisis response and
preparedness. So, what have these organizations done to thrive, and what
can other businesses do differently to match their success during the
outbreak?
AUCKLAND, Today: The coronavirus will cause a further 0.5% fall in NZ’s
GDP, and overall visitor numbers to drop by 10% over the next two
months, according to United Media Solution – a Chinese ad agency which
have long taken a special interest in NZ.
China, the biggest outbound international student market in the world,
has a unique internet landscape. When it comes to digital marketing, it
requires fresh thinking.
