UMS Editor

UMS Editor

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The top Chinese social media apps for SMEs

Is it time for brands to stop trying to compete with all the noise on
WeChat and Weibo and create strategic partnerships with smaller apps and
social media platforms? UMS general manager Jessica Miao looks at the
top marketing platforms for SME companies.

E-commerce opens door for ethnic communities: Alibaba

The Internet has made New Zealand a great place for ethnic minorities
to grow a business, according to Chinese mega-company Alibaba.

Leading China-NZ agency expands to Melbourne

Leading Chinese social media agency United Media Solution (UMS) has
opened an office in Melbourne office to help Australian businesses
connect with Chinese consumers.

Recent Posts

Top 8 Trends to Watch in China in 2025

As world’s largest and fastest moving consumer market, trends in China send ripples around the world and are vital to keep track of to understand how consumers are changing their habits and their preferences. Here are our here are our top picks for 2025.    Social commerce shift The integration […]

UMS Team – 2024 Recap Video

The UMS team has had an exciting year, with many travels to visit clients, and to attend conferences and expos. We were also lucky to try out some of our client experience products firsthand in the tourism industry, challenging our colleagues to get out of their comfort zone and have […]

China: jobs of future require vocational ed

China needs international support to train young people for jobs of the future, particularly in vocational industries, according to a new report from digital agency United Media Solution.

UMS Whitepaper Release: International Education Outlook 2025

This whitepaper forms part of our ongoing research to identify the key trends and changes in the international study market, with specific focus on outbound students in Higher Education.

The student journey: how to create compelling, impactful digital solutions

Look around any campus in the world today and you’ll notice a sea of faces busy with their smartphones. We’ve all seen how technology has changed our world and has become ever-present in the daily lives of our students.

Recap | Minister Briefing and FMCG Industry Briefing 2022

In the first, AustCham Shanghai in partnership with Austrade, AustCham China and AustCham Hong Kong hosted a member only briefing with Australian Minister for Trade and Tourism, Senator the Hon Don Farrell. The briefing provided members an opportunity to hear directly from Senator Farrell on Australia’s trade and investment outlook, key opportunities and international engagement.

My story started here | Jessica Miao

From China, Jessica completed a Postgraduate Diploma in Arts (majoring in Media, Film & Television Studies). She is currently the Founder and Chair of a global digital marketing agency based in Ningbo and Shanghai.

Improving Your Export Opportunities | ACBC Vic & Global Victoria

The Australia China Business Council Victoria (ACBC Vic) is excited to partner with the Victorian Government’s Global Victoria Trade Alliance to offer an extensive program for the revival of Victorian Business.